Marketing Strategies Used to Promote Children's Medicine Sold on Internet Sites of Pharmaceutical Stores.

Corey H Basch, Katherine J Roberts, Emily A Zagnit, Amairany Martinez

Abstract read

In one paragraph

Article in Journal of community health, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it

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0citing papers in PubMed

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1 · What the graph read from it

What it found

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2 · The registry

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3 · Its place in the literature

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0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

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5 · Who and what money

Authors and funding

4 authors.

Corey H BaschDepartment of Public Health, William Paterson University, University Hall 366, Wayne, NJ, 07470, USA. BASCHC@wpunj.edu.

Katherine J RobertsDepartment of Health and Behavior Studies, Teachers College, Columbia University, New York, NY, USA.

Emily A ZagnitThe Advisory Board Company, Washington, DC, USA.

Amairany MartinezDepartment of Public Health, William Paterson University, University Hall 366, Wayne, NJ, 07470, USA.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Retail sales of over the counter (OTC) medications have risen steadily over the years; however, these products are not without potential risk. The aim of this study was to describe the marketing strategies used to promote OTC medicines to children and their parents. Data were collected from 187 product packaging of fever reducer, allergy, and cough medicines posted on the Internet sites of three of the largest pharmacies in the United States. Specific marketing information was collected related to flavorings and pictures appearing on the packaging. There was no significant difference between the type of medicine and whether they were flavored or not, as almost every product (95.7 %) indicated that it resembles a food flavoring. On almost all the packaging (92.5 %) the flavor was also indicated by words in different font sizes. Most of the products (83.4 %) showed a picture of a food product on their packaging. There was a significant difference between the medicine types by picture, with fever medicines having more pictures of food than either cough or allergy medicine. Stronger regulations of marketing strategies of these products are needed.

Indexed as

CommerceInternetMarketingNonprescription DrugsPharmaciesChildChild HealthChild, PreschoolHumansInfantObservationProduct PackagingUnited StatesNonprescription DrugsChildrenMarketingOTC medicinesPackaging

Identifiers

PMID27206525

DOI10.1007/s10900-016-0205-7

What OpenQuestion holds

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.