Evidence map›Paper›PMID 27160034›Full record

ArticleDrug and alcohol dependence2016

Using eye-tracking to examine how embedding risk corrective statements improves cigarette risk beliefs: Implications for tobacco regulatory policy.

Kirsten Lochbuehler, Kathy Z Tang, Valentina Souprountchouk, Dana Campetti, Joseph N Cappella, Lynn T Kozlowski, Andrew A Strasser

Abstract read
In one paragraph

Article in Drug and alcohol dependence, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 25 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
25citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

25 citing papers in PubMed, 1 synthesis or guideline pooled it.

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  17. Marketing Influences on Perceptions of Reduced Nicotine Content Cigarettes.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019
    Article
  18. Advancing Tobacco Product Warning Labels Research Methods and Theory: A Summary of a Grantee Meeting Held by the US National Cancer Institute.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019
    Review
  19. Temporal Effects of Message Congruency on Attention to and Recall of Pictorial Health Warning Labels on Cigarette Packages.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019
    Article
  20. Using Neuroscience to Inform Tobacco Control Policy.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019
    Review
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Kirsten LochbuehlerUniversity of Pennsylvania Tobacco Center of Regulatory Science (TCORS), Philadelphia, PA, United States; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, United States. Electronic address: kirsten.lochbuehler@gmail.com.
Kathy Z TangPerelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.
Valentina SouprountchoukPerelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.
Dana CampettiPerelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.
Joseph N CappellaUniversity of Pennsylvania Tobacco Center of Regulatory Science (TCORS), Philadelphia, PA, United States; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, United States.
Lynn T KozlowskiDepartment of Community Health and Health Behavior, State University of New York, Buffalo, NY, United States.
Andrew A StrasserUniversity of Pennsylvania Tobacco Center of Regulatory Science (TCORS), Philadelphia, PA, United States; Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.

Funding

UPENN TCORS: Tobacco Product Messaging in a Complex Communication EnvironmentP50CA179546 · NCI · UNIVERSITY OF PENNSYLVANIA · PI HORNIK, ROBERT C. · 2013 to 2017
$18.7M
Using Eye Tracking to Understand and Improve Graphic Warning Label EffectivenessR01CA180929 · NCI · UNIVERSITY OF PENNSYLVANIA · PI STRASSER, ANDREW A · 2013 to 2016
$1.8M
NCI NIH HHS P50 CA179546NCI NIH HHS R01 CA180929
6 · The paper itself

Abstract

backgroundTobacco companies have deliberately used explicit and implicit misleading information in marketing campaigns. The aim of the current study was to experimentally investigate whether the editing of explicit and implicit content of a print advertisement improves smokers' risk beliefs and smokers' knowledge of explicit and implicit information.

methodsUsing a 2(explicit/implicit)×2(accurate/misleading) between-subject design, 203 smokers were randomly assigned to one of four advertisement conditions. The manipulation of graphic content was examined as an implicit factor to convey product harm. The inclusion of a text corrective in the body of the ad was defined as the manipulated explicit factor. Participants' eye movements and risk beliefs/recall were measured during and after ad exposure, respectively.

resultsResults indicate that exposure to a text corrective decreases false beliefs about the product (p<.01) and improves correct recall of information provided by the corrective (p<.05). Accurate graphic content did not alter the harmfulness of the product. Independent of condition, smokers who focused longer on the warning label made fewer false inferences about the product (p=.01) and were more likely to correctly recall the warning information (p<.01). Nonetheless, most smokers largely ignored the text warning.

conclusionsEmbedding a corrective statement in the body of the ad is an effective strategy to convey health information to consumers, which can be mandated under the Tobacco Control Act. Eye-tracking results objectively demonstrate that text-only warnings are not viewed by smokers, thus minimizing their effectiveness for conveying risk information.

Indexed as

Health Knowledge, Attitudes, PracticeProduct LabelingReadingRisk Reduction BehaviorSaccadesAdultAgedFemaleHealth PolicyHumansMaleMiddle AgedSmokingTobacco ProductsUnited StatesYoung AdultEye-trackingTobacco advertisingTobacco regulatory policy

Identifiers

PMID27160034
PMCPMC4893893

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.