ArticleHealth education research2016
Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign.
Article in Health education research, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 24 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
24 citing papers in PubMed, 1 synthesis or guideline pooled it, 64 citations in OpenAlex.
- Cost-effectiveness of LiveLighter® - a mass media public education campaign for obesity prevention.PloS one · 2022Pooled it
- Length and Framing of Anti-Junk Food Ads Impact Inclinations to Consume Junk Food Among Normal Weight, Overweight, and Adults With Obesity.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026Article
- Good Arts, Good Mental HealthFrontiers in public health · 2025Article
- Evaluation of the population-level impacts of the LiveLighter® obesity prevention campaign from 2012 to 2019 based on serial cross-sectional surveys.BMC public health · 2024Article
- 'It makes you not want to eat': Perceptions of anti-obesity public health campaigns in individuals diagnosed with an eating disorder.European eating disorders review : the journal of the Eating Disorders Association · 2023Article
- Are intentions to change, policy awareness, or health knowledge related to changes in dietary intake following a sugar-sweetened beverage tax in South Africa? A before-and-after study.The international journal of behavioral nutrition and physical activity · 2022Article
- Outcomes of exposure to healthy weight and lifestyle advertising: An experimental study of adults from the United Kingdom.Preventive medicine reports · 2022Article
- Developing healthy eating promotion mass media campaigns: A qualitative study.Frontiers in public health · 2022Article
- Complexities and Context of Scaling Up: A Qualitative Study of Stakeholder Perspectives of Scaling Physical Activity and Nutrition Interventions in Australia.Frontiers in public health · 2022Article
- Recall of government healthy eating campaigns by consumers in five countries.Public health nutrition · 2021Article
- Beneficial Effects of Early Time-Restricted Feeding on Metabolic Diseases: Importance of Aligning Food Habits with the Circadian Clock.Nutrients · 2021Review
- Mechanisms of scaling up: combining a realist perspective and systems analysis to understand successfully scaled interventions.The international journal of behavioral nutrition and physical activity · 2021Article
- Does the Australian Health Star Rating System Encourage Added Sugar Reformulation? Trends in Sweetener Use in Australia.Nutrients · 2021Article
- Design and Development of a Digital Weight Management Intervention (ToDAy): Qualitative Study.JMIR mHealth and uHealth · 2020Article
- Article
- Observational
- Perceived Facilitators and Barriers to Nigerian Nurses' Engagement in Health Promoting Behaviors: A Socio-Ecological Model Approach.International journal of environmental research and public health · 2020Article
- Global Implementation of Obesity Prevention Policies: a Review of Progress, Politics, and the Path Forward.Current obesity reports · 2019Review
- Association of the LiveLighter mass media campaign with consumption of sugar-sweetened beverages: Cohort study.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2019Article
- Promoting Healthy Eating in Adults: An Evaluation of Pleasure-Oriented versus Health-Oriented Messages.Current developments in nutrition · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
10 authors at 3 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier ('how' to change message). Cross-sectional surveys among population samples aged 25-49 were undertaken pre-campaign (N= 2012) and following the two media waves (N= 2005 and N= 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The 'why' message about health-harms of overweight rated higher than 'how' messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P < 0.05) and physical activity intentions (P < 0.05). Endorsement of stereotypes of overweight individuals did not increase after LL aired. LL was associated with some population-level improvements in proximal and intermediate markers of campaign impact. However, sustained campaign activity will be needed to impact behaviour.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.