Evidence map›Paper›PMID 26928479›Full record

ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2016

Using Electrophysiological Measures to Assess the Consumer Acceptability of Smokeless Tobacco Products.

George A Buzzell, Babita Das, Raul Cruz-Cano, Lizette E Nkongho, Azieb W Kidanu, Hyoshin Kim, Pamela I Clark, Craig G McDonald

Open access · bronzeAbstract readEvaluation Study
PubMed Full text at PMC Publisher
In one paragraph

Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
0.9field-weighted citation impact, top 22% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed, 4 citations in OpenAlex.

  1. Trial
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors at 2 institutions in 1 country.

George A BuzzellDepartment of Psychology, George Mason University , Fairfax, VA.
Babita DasDepartment of Behavioral and Community Health, University of Maryland School of Public Health , College Park, MD.
Raul Cruz-CanoDepartment of Epidemiology and Biostatistics, University of Maryland School of Public Health , College Park, MD.
Lizette E NkonghoDepartment of Behavioral and Community Health, University of Maryland School of Public Health , College Park, MD.
Azieb W KidanuDepartment of Behavioral and Community Health, University of Maryland School of Public Health , College Park, MD.
Hyoshin KimBatelle Memorial Institute , Columbus, OH.
Pamela I ClarkDepartment of Behavioral and Community Health, University of Maryland School of Public Health , College Park, MD.
Craig G McDonaldDepartment of Psychology, George Mason University , Fairfax, VA.
University of Maryland, College Park · USGeorge Mason University · US

Funding

Abuse liability assessment and characterization of an electronic nicotine deliverR21DA030622 · NIDA · UNIV OF MARYLAND, COLLEGE PARK · PI CLARK, PAMELA I · 2011 to 2012
$406k
NIDA NIH HHS R21 DA030622
6 · The paper itself

Abstract

introductionAdequate evaluation of novel tobacco products must include investigation of consumers' psychological response to such products. Traditionally, subjective scales of product liking have been used to assess consumer acceptability of tobacco products. However, subjective scales may miss cognitive changes that can only be captured by direct neurophysiological assessment. The present investigation explored the viability of using electroencephalography (EEG), in combination with traditional subjective measures, to assess consumer acceptability of five smokeless tobacco products. Given previous work linking product liking to arousal/attentional (executive function) enhancement, we focused on EEG measures of attention/arousal to objectively characterize cognitive changes associated with tobacco product use.

methodsDuring five separate laboratory visits, smokeless tobacco users used Verve discs, Ariva dissolvables, Skoal snuff, Camel snus, or Nicorette lozenges. The N2 and P3b event-related potential components elicited by an oddball task were used to index attentional changes before/after product usage. Additionally, resting state alpha band EEG activity was analyzed before/after product usage to index cortical arousal.

resultsAlthough analyses of the subjective results provided limited inference, analyses of the electrophysiological measures, particularly the alpha suppression measure, revealed robust differences between products. Skoal elicited significantly enhanced alpha suppression compared to all four other products tested. Additionally, alpha suppression was found to correlate positively with subjective measures of satisfaction and psychological reward, but was unrelated to perceived aversion.

conclusionsThe present results provide evidence that electrophysiological measures can yield important insights into consumer acceptability of novel tobacco products and are a valuable complement to subjective measures. IMPLICATIONS: This study is the first to employ a combination of electrophysiological measures and traditional subjective assays in order to assess the consumer acceptability of smokeless tobacco products. The results highlight the importance of adopting a multidimensional/multi-method approach to studying the consumer acceptability of tobacco products.

Indexed as

Consumer BehaviorTobacco, SmokelessAdultCerebral CortexElectroencephalographyHumansMaleMiddle AgedSensitivity and SpecificityYoung Adult

Identifiers

PMID26928479
PMCPMC4978978
OpenAlexW2289096395

What OpenQuestion holds

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Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.