SynthesisAlcohol and alcoholism (Oxford, Oxfordshire)2016
Association Between Alcohol Sports Sponsorship and Consumption: A Systematic Review.
Synthesis in Alcohol and alcoholism (Oxford, Oxfordshire), 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 32 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
32 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Impact of unhealthy food/drink marketing exposure to children in New Zealand: a systematic narrative review.Health promotion international · 2025Pooled it
- Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.Alcohol and alcoholism (Oxford, Oxfordshire) · 2017Pooled it
- Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators' support for alcohol policies? An experimental study.BMC public health · 2023Trial
- Implementing health policies in Australian junior sports clubs: an RCT.BMC public health · 2019Trial
- The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: a randomised controlled trial.BMC public health · 2018Trial
- Food-related sponsorship of children's sports clubs in two Canadian policy environments: a survey of sports club representatives.Health promotion international · 2026Article
- Money, morality, and nationalism: the contested sponsorship of the Falsterbo horse show.Frontiers in sports and active living · 2026Article
- Disparities in children's sports participation and food advertising exposure in amateur sports settings in Canada.Health promotion international · 2025Article
- Stakeholders' perceptions on the role of professional sports clubs in local community health promotion.Health promotion international · 2025Article
- Where Do Professional Sports Clubs and Organisations Sit Within a Local Health Promotion System? A Social Network Analysis Study.International journal of environmental research and public health · 2025Article
- Alcohol normalisation in Europe: the role of alcohol sports sponsorship.The Lancet regional health. Europe · 2025Article
- Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players.BMJ public health · 2024Article
- A thematic analysis of alcohol use and culture amongst elite (intercounty) Gaelic Athletic Association (GAA) players.Irish journal of medical science · 2023Article
- Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship.Irish journal of medical science · 2023Article
- Waka ama: An exemplar of indigenous health promotion in Aotearoa New Zealand.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2022Article
- NZ-RugbyHealth Study: Self-reported Injury Experience and Current Health of Former Rugby Union and Non-contact Sport Players.Sports medicine (Auckland, N.Z.) · 2022Article
- The high frequency of alcohol advertising during televised English Premier League football games shown in Ethiopia.Harm reduction journal · 2022Article
- A Content Analysis and Population Exposure Estimate Of Guinness Branded Alcohol Marketing During the 2019 Guinness Six Nations.Alcohol and alcoholism (Oxford, Oxfordshire) · 2021Article
- New Zealand's proposed ban on alcohol sponsorship of sport: a cost-effective, pro-equity and feasible move towards reducing alcohol-related harm.The Lancet regional health. Western Pacific · 2021Article
- An evaluation of the evidence submitted to Australian alcohol advertising policy consultations.PloS one · 2021Article
Corrections and comments
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Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
aimConcerns have been raised about the impact of alcohol sports sponsorship on harmful consumption, with some countries banning this practice or considering a ban. We review evidence on the relationship between exposure to alcohol sports sponsorship and alcohol consumption.
methodsSearch of electronic databases (PubMed, Cochrane Library, Google Scholar and International Alcohol Information Database) supplemented by hand searches of references and conference proceedings to locate studies providing data on the impact of exposure to alcohol sports sponsorship and outcomes relating to alcohol consumption.
resultsSeven studies met inclusion criteria, presenting data on 12,760 participants from Australia, New Zealand, the UK, Germany, Italy, Netherlands and Poland. All studies report positive associations between exposure to alcohol sports sponsorship and self-reported alcohol consumption, but the statistical significance of results varies. Two studies found indirect exposure to alcohol sports sponsorship was associated with increased levels of drinking amongst schoolchildren, and five studies found a positive association between direct alcohol sports sponsorship and hazardous drinking amongst adult sportspeople.
conclusionThese findings corroborate the results of previous systematic reviews that reported a positive association between exposure to alcohol marketing and alcohol consumption. The relationship between alcohol sports sponsorship and increased drinking amongst schoolchildren will concern policymakers. Further research into the effectiveness of restrictions on alcohol sports sponsorship in reducing harmful drinking is required.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.