Evidence map›Paper›PMID 26826144›Full record

ArticleBMJ open2016

Trends in market share of leading cigarette brands in the USA: national survey on drug use and health 2002-2013.

Anushree Sharma, Brian V Fix, Cristine Delnevo, K Michael Cummings, Richard J O'Connor

Open access · goldAbstract read
In one paragraph

Article in BMJ open, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 27 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
27citing papers in PubMed, 1 pooled it
5.1field-weighted citation impact, top 5% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

27 citing papers in PubMed, 1 synthesis or guideline pooled it, 41 citations in OpenAlex.

  1. Pooled it
  2. Trial
  3. Adolescents' Health Perceptions of Natural American Spirit's On-the-Pack Eco-Friendly Campaign.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2021
    Trial
  4. Article
  5. Trends in Overall and Menthol Market Shares of Leading Cigarette Brands in the USA: 2014-2019.International journal of environmental research and public health · 2022
    Article
  6. Article
  7. Article
  8. Article
  9. Article
  10. Article
  11. Article
  12. Article
  13. The Price of Natural American Spirit Relative to Other Cigarette Brands.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019
    Article
  14. Article
  15. Article
  16. Article
  17. Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2018
    Article
  18. Article
  19. Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors at 3 institutions in 1 country.

Anushree SharmaDepartment of Health Behavior, Roswell Park Cancer Institute Buffalo, Buffalo, New York, USA.
Brian V FixDepartment of Health Behavior, Roswell Park Cancer Institute Buffalo, Buffalo, New York, USA.
Cristine DelnevoDepartment of Health Education and Behavioral Science, Rutgers University School of Public Health, New Brunswick, New Jersey, USA.
K Michael CummingsDepartment of Psychiatry and Behavioral Sciences, Medical University of South Carolina, Charleston, South Carolina, USA.
Richard J O'ConnorDepartment of Health Behavior, Roswell Park Cancer Institute Buffalo, Buffalo, New York, USA.
Roswell Park Comprehensive Cancer Center · USMedical University of South Carolina · USRutgers, The State University of New Jersey · US

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

objectivesThe main objective of this study is to examine trends in market share for leading cigarette brands, both before (2002-2008) and after (2009-2013) Food and Drug Administration (FDA) regulation of tobacco products.Design Data come from the annual National Survey on Drug Use and Health from 2002 through 2013. Descriptive statistics, cross tabulations, and logistic regression were employed. Data were weighted to the US population and adjusted for cigarette consumption. Our analysis is restricted to 164,343 current cigarette smokers who were at least 12 years of age or older, had smoked at least one cigarette in the 30 days prior to the survey, and reported a usual cigarette brand at the time of the survey.

resultsOver 12 years, 14 brands comprised over 77% of the cigarette market. Marlboro consistently held over 38% of the market. Newport held the second highest market share, and increased from 7.2% in 2002 to 10.9% by 2013. Market share of Pall Mall grew by over 400% (1.7% in 2002 vs 8.9% in 2013), likely aided by the 2009 Federal excise tax increase. No clear associations of changes in market share with the implementation of FDA's regulatory authority over tobacco in 2009 were noted.

conclusionsTracking market share trends offers clues about brand marketing changing preferences of consumers. Rapidly growing cigarette brands should be monitored to determine if specific marketing practices or design changes are drivers, as these could represent public health concerns. Monitoring trends in cigarette market share could inform regulatory decision-making efforts related to marketing and advertising.

Indexed as

Health StatusAdolescentAdultAgedChildCommerceCross-Sectional StudiesHumansMarketingMiddle AgedSubstance-Related DisordersTobacco IndustryTobacco ProductsUnited StatesYoung AdultEPIDEMIOLOGYPUBLIC HEALTH

Identifiers

PMID26826144
PMCPMC4735173
OpenAlexW2264152222

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.