ArticlePediatrics2016
Internet Alcohol Marketing and Underage Alcohol Use.
Article in Pediatrics, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
21 citing papers in PubMed, 3 syntheses or guidelines pooled it, 55 citations in OpenAlex.
- Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis.The Lancet. Public health · 2025Pooled it
- Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review.Journal of studies on alcohol and drugs. Supplement · 2020Pooled it
- The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review.Nutrients · 2018Pooled it
- Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation.PloS one · 2017Trial
- Too young to pour: the global crisis of underage alcohol use.Frontiers in public health · 2025Review
- A Content Analysis of Cannabis Company Adherence to Marketing Requirements in Four States.Journal of studies on alcohol and drugs · 2022Article
- Tanning Misinformation Posted by Businesses on Social Media and Related Perceptions of Adolescent and Young Adult White Non-Hispanic Women: Mixed Methods Study.JMIR dermatology · 2021Observational
- Article
- Psychological Processes Underlying Effects of Alcohol Marketing on Youth Drinking.Journal of studies on alcohol and drugs. Supplement · 2020Review
- A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.Journal of studies on alcohol and drugs · 2019Article
- The influence of alcohol outlet density and advertising on youth drinking in urban Tanzania.Health & place · 2019Article
- Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK.Addiction research & theory · 2019Article
- Perceptions of Alcohol Advertising Vary Based on Psychological Characteristics.Substance use & misuse · 2019Article
- Impact of exposure to alcohol marketing and subsequent drinking patterns among youth and young adults.The Cochrane database of systematic reviews · 2018Article
- Peer norms and susceptibility mediate the effect of movie alcohol exposure on alcohol initiation in adolescents.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2018Article
- Aspirational Brand Choice and Underage Alcohol Use.Journal of studies on alcohol and drugs · 2018Article
- Portrayal of Alcohol Brands Popular Among Underage Youth on YouTube: A Content Analysis.Journal of studies on alcohol and drugs · 2017Article
- The Myriad Influences of Alcohol Advertising on Adolescent Drinking.Current addiction reports · 2017Article
- Factors associated with younger adolescents' exposure to online alcohol advertising.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2017Article
- Trends in consuming alcoholic beverages among adolescents and young adults of school age: sexes differences.Jornal de pediatriaArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors at 4 institutions in 2 countries.
Funding
Abstract
BACKGROUND AND
objectiveInternet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was to examine longitudinal associations between self-reported engagement with Internet alcohol marketing and alcohol use transitions in youth.
methodsA US sample of 2012 youths aged 15 to 20 was surveyed in 2011. An Internet alcohol marketing receptivity score was developed, based on number of positive responses to seeing alcohol advertising on the Internet, visiting alcohol brand Web sites, being an online alcohol brand fan, and cued recall of alcohol brand home page images. We assessed the association between baseline marketing receptivity and both ever drinking and binge drinking (≥6 drinks per occasion) at 1-year follow-up with multiple logistic regression, controlling for baseline drinking status, Internet use, sociodemographics, personality characteristics, and peer or parent drinking.
resultsAt baseline, ever-drinking and binge-drinking prevalence was 55% and 27%, respectively. Many (59%) reported seeing Internet alcohol advertising, but few reported going to an alcohol Web site (6%) or being an online fan (3%). Higher Internet use, sensation seeking, having family or peers who drank, and past alcohol use were associated with Internet alcohol marketing receptivity, and a score of 1 or 2 was independently associated with greater adjusted odds of initiating binge drinking (odds ratio 1.77; 95% confidence interval, 1.13-2.78 and odds ratio 2.15; 95% confidence interval, 1.06-4.37 respectively) but not with initiation of ever drinking.
conclusionsAlthough high levels of engagement with Internet alcohol marketing were uncommon, most underage youths reported seeing it, and we found a prospective association between receptivity to this type of alcohol marketing and future problem drinking, making additional research and ongoing surveillance important.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.