ArticleBMC public health2015
Filter presence and tipping paper color influence consumer perceptions of cigarettes.
Article in BMC public health, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
14 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Developing and Validating Measures of Absolute and Relative E-Cigarette Product Risk Perceptions: Single Items Can Be Surprisingly Comprehensive.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Pooled it
- Causal effects of point-of-sale cigarette promotions and subjective social status on cigarette craving: a randomised within-person experiment.Tobacco control · 2025Trial
- Dissuasive measures on tobacco products: a rapid review of global evidence.Health promotion international · 2026Review
- Opposition to Banning Cigarette Filters and the Belief That Removing Filters Makes Cigarettes Much More Harmful Among Adults Who Smoke: Findings From the 2022 International Tobacco Control Four Country Smoking and Vaping Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Association of cigarette design features with smoker characteristics and risk beliefs: Cross-sectional findings from the 2019 ITC France Survey.Tobacco prevention & cessation · 2025Article
- Illusion of filtration: Evidence from tobacco industry documents.Tobacco induced diseases · 2023Article
- Perceptions About the Impact of Cigarette Filters on the Environment and Smoking-Related Behaviors.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2021Article
- The Response of Young Adult Smokers and Nonsmokers in the United Kingdom to Dissuasive Cigarettes: An Online Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019Article
- Recommendations for the Appropriate Structure, Communication, and Investigation of Tobacco Harm Reduction Claims. An Official American Thoracic Society Policy Statement.American journal of respiratory and critical care medicine · 2018Article
- Adolescent perceptions of dissuasive sticks: a web survey among 16-20 year olds in Norway.BMC public health · 2018Article
- Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study.BMC public health · 2018Article
- A systematic review of smoker and non-smoker perceptions of visually unappealing cigarette sticks.Tobacco induced diseases · 2018Review
- Cigarette Filter Ventilation and its Relationship to Increasing Rates of Lung Adenocarcinoma.Journal of the National Cancer Institute · 2017Review
- Evaluation of modified risk claim advertising formats for Camel Snus.Health education journal · 2017Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
Abstract
backgroundCigarettes are marketed in a wide array of packaging and product configurations, and these may impact consumers' perceptions of product health effects and attractiveness. Filtered cigarettes are typically perceived as less hazardous and white tipping paper (as opposed to cork) often conveys 'lightness'.
methodsThis study examined cigarette-related perceptions among 1220 young adult (age 18-35) current, ever, and never smokers recruited from three eastern U.S. cities (Buffalo NY, Columbia SC, Morgantown WV). Participants rated three cigarette sticks: two filtered cigarettes 85 mm in length, differing only in tipping paper color (cork versus white), and an unfiltered 70 mm cigarette.
resultsOverall, the cork-tipped cigarette was most commonly selected on taste and attractiveness, the white-tipped on least dangerous, and the unfiltered on most dangerous. Current smokers were more likely to select white-tipped (OR = 1.98) and cork-tipped (OR = 3.42) cigarettes, while ever smokers more commonly selected the cork-tipped (OR = 1.96), as most willing to try over the other products. Those willing to try the filtered white-tipped cigarette were more likely to have rated that cigarette as best tasting (OR = 11.10), attracting attention (OR = 17.91), and lowest health risk (OR = 1.94). Similarly, those willing to try cork tipped or unfiltered cigarettes rated those as best testing, attracting attention, and lowest health risk, respectively.
conclusionsFindings from this study demonstrate that consumer product perceptions can be influenced by elements of cigarette design, such as the presence and color of the filter tip.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.