Trial reportTobacco control2017
Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial.
Trial report in Tobacco control, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 24 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
24 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- The Effect of Tobacco Control Mass Media Campaigns on Smoking-Related Behavior Among People With Mental Illness: A Systematic Literature Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Pooled it
- Mass media interventions for smoking cessation in adults.The Cochrane database of systematic reviews · 2017Pooled it
- Effect of Cigarette Constituent Messages With Engagement Text on Intention to Quit Smoking Among Adults Who Smoke Cigarettes: A Randomized Clinical Trial.JAMA network open · 2021Trial
- Designing Effective Testimonial Pictorial Warning Labels for Tobacco Products.Health communication · 2019Trial
- Potential Effectiveness of Pictorial Warning Labels That Feature the Images and Personal Details of Real People.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2017Trial
- The Long-Term Impact of the Tips From Former Smokers® Campaign on Calls to 1-800-QUIT-NOW, 2012-2023.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Michigan tobacco cessation champions: A rapid qualitative analysis.Preventive medicine reports · 2025Article
- Impact of the Tips From Former Smokers Anti-Smoking Media Campaign on Youth Smoking Behaviors and Anti-Tobacco Attitudes.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Integrated Multicultural Media Campaign to Increase COVID-19 Education and Vaccination Among Californians, 2021.American journal of public health · 2022Article
- Development and evaluation of a social marketing campaign to address methamphetamine use in Los Angeles County.BMC public health · 2022Article
- Exposure to e-cigarette health claims and association with e-cigarette use and risk perceptions: A cohort study of young adults.Addictive behaviors · 2022Article
- Impact of population tobacco control interventions on socioeconomic inequalities in smoking: a systematic review and appraisal of future research directions.Tobacco control · 2020Review
- Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns.Journal of medical Internet research · 2020Review
- E-cigarette Marketing Regulations and Youth Vaping: Cross-Sectional Surveys, 2017-2019.Pediatrics · 2020Article
- Association of Exposure to Court-Ordered Tobacco Industry Antismoking Advertisements With Intentions and Attempts to Quit Smoking Among US Adults.JAMA network open · 2020Article
- An Eye Tracking Study of Anti-Smoking Messages on Toxic Chemicals in Cigarettes.International journal of environmental research and public health · 2019Article
- Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System.Preventing chronic disease · 2019Article
- Exposure to Court-Ordered Tobacco Industry Antismoking Advertisements Among US Adults.JAMA network open · 2019Article
- Cost of Tobacco-related Cancer Hospitalizations in the U.S., 2014.American journal of preventive medicine · 2018Article
- Association Between Media Doses of the Tips From Former Smokers Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015.Health education & behavior : the official publication of the Society for Public Health Education · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
Abstract
backgroundWhile antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose-response from the campaign was only assessed by self-report.
objectiveAssess the impact of higher ad exposure during the 2013 Tips campaign on quit-related behaviours and intentions, campaign awareness, communication about campaign, and disease knowledge.
methodsA 3-month national media buy was supplemented within 67 (of 190) randomly selected local media markets. Higher-dose markets received media buys 3 times that of standard-dose markets. We compared outcomes of interest using data collected via web-based surveys from nationally representative, address-based probability samples of 5733 cigarette smokers and 2843 non-smokers.
resultsIn higher-dose markets, 87.2% of smokers and 83.9% of non-smokers recalled television campaign exposure versus 75.0% of smokers and 73.9% of non-smokers in standard-dose markets. Among smokers overall, the relative quit attempt rate was 11% higher in higher-dose markets (38.8% vs 34.9%; p<0.04). The higher-dose increase was larger in African-Americans (50.9% vs 31.8%; p<0.01). Smokers in higher-dose markets without a mental health condition, with a chronic health condition, or with only some college education made quit attempts at a higher rate than those in standard-dose markets. Non-smokers in higher-dose markets were more likely to talk with family or friends about smoking dangers (43.1% vs 35.7%; p<0.01) and had greater knowledge of smoking-related diseases.
conclusionsThe US 2013 Tips antismoking media campaign compared standard and higher doses by randomisation of local media markets. Results demonstrate the effectiveness of a higher dose for engaging non-smokers and further increasing quit attempts among smokers, especially African-Americans.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.