ArticleThe American journal of drug and alcohol abuse2016
The relationship between exposure to brand-specific alcohol advertising and brand-specific consumption among underage drinkers--United States, 2011-2012.
Article in The American journal of drug and alcohol abuse, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers, 1 of them a synthesis that pooled it.
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Who cites it
20 citing papers in PubMed, 1 synthesis or guideline pooled it, 38 citations in OpenAlex.
- Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors: A Systematic Review of Cross-Sectional Studies.Journal of studies on alcohol and drugs. Supplement · 2020Pooled it
- Snapchat Artificial Intelligence as an Information Source on Delta-8 THC.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2025Article
- Too young to pour: the global crisis of underage alcohol use.Frontiers in public health · 2025Review
- Exposure to Television Alcohol Brand Appearances as Predictor of Adolescent Brand Affiliation and Drinking Behaviors.Journal of youth and adolescence · 2022Article
- An evaluation of the evidence submitted to Australian alcohol advertising policy consultations.PloS one · 2021Article
- Incidental Alcohol Appearances in Advertisements on City Buses in Manhattan, New York City: A Descriptive Study.Journal of community health · 2020Article
- Similarities Between Alcohol and Tobacco Advertising Exposure and Adolescent Use of Each of These Substances.Journal of studies on alcohol and drugs. Supplement · 2020Review
- A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.Journal of studies on alcohol and drugs · 2019Article
- Influence of child-targeted fast food TV advertising exposure on fast food intake: A longitudinal study of preschool-age children.Appetite · 2019Article
- Young Thai People's Exposure to Alcohol Portrayals in Society and the Media: A Qualitative Study for Policy Implications.International journal of behavioral medicine · 2019Article
- Television and Magazine Alcohol Advertising: Exposure and Trends by Sex and Age.Journal of studies on alcohol and drugs · 2018Article
- Parental Restriction of Movie Viewing Prospectively Predicts Adolescent Alcohol and Marijuana Initiation: Implications for Media Literacy Programs.Prevention science : the official journal of the Society for Prevention Research · 2018Article
- A Description of Advertisements for Alcohol on LinkNYC Kiosks in Manhattan, New York City: A Pilot Study.Journal of community health · 2018Article
- Media/Marketing Influences on Adolescent and Young Adult Substance Abuse.Current addiction reports · 2018Article
- Aspirational Brand Choice and Underage Alcohol Use.Journal of studies on alcohol and drugs · 2018Article
- Exposure to alcohol advertising and adolescents' drinking beliefs: Role of message interpretation.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2017Article
- Free will in addictive behaviors: A matter of definition.Addictive behaviors reports · 2017Review
- The Myriad Influences of Alcohol Advertising on Adolescent Drinking.Current addiction reports · 2017Article
- Compliance of Parenting Magazines Advertisements with American Academy of Pediatrics Recommendations.Children (Basel, Switzerland) · 2016Article
- Alcohol Advertising Exposure Among Middle School-Age Youth: An Assessment Across All Media and Venues.Journal of studies on alcohol and drugs · 2016Article
Corrections and comments
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Authors and funding
7 authors at 2 institutions in 1 country.
Funding
Abstract
backgroundMarketing is increasingly recognized as a potentially important contributor to youth drinking, yet few studies have examined the relationship between advertising exposure and alcohol consumption among underage youth at the brand level.
objectivesTo examine the relationship between brand-specific exposure to alcohol advertising among underage youth and the consumption prevalence of each brand in a national sample of underage drinkers.
methodsWe analyzed the relationship between population-level exposure of underage youth ages 12-20 to brand-specific alcohol advertising in national magazines and television programs and the 30-day consumption prevalence--by brand--among a national sample of underage drinkers ages 13-20. Underage youth exposure to alcohol advertising by brand for each month in 2011, measured in gross rating points (GRPs, a standard measure of advertising exposure), was obtained from GfK MRI (a media consumer research company) and Nielsen for all measured national issues of magazines and all national television programs, respectively. The 30-day consumption prevalence for each brand was obtained from a national survey of 1031 underage drinkers conducted between December 2011 and May 2012.
resultsUnderage youth were more than five times more likely to consume brands that advertise on national television and 36% more likely to consume brands that advertise in national magazines. The consumption prevalence of a brand increased by 36% for each 1.5 standard deviation (50 GRPs) increase in television adstock among underage youth and by 23% for each 1.5 standard deviation (10 GRPs) increase in magazine adstock.
conclusionThese findings suggest that alcohol advertising influences an important aspect of drinking behavior--brand choice--among youth who consume alcohol.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.