ArticlePsychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors2016
Attitude ambivalence, social norms, and behavioral intentions: Developing effective antitobacco persuasive communications.
Article in Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
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Who cites it
11 citing papers in PubMed.
- Association between loneliness and cigarette smoking attitudes among university students in Iran: a cross-sectional study.BMJ open · 2024Article
- Health Communication in the Time of COVID-19 Pandemic: A Qualitative Analysis of Italian Advertisements.International journal of environmental research and public health · 2023Article
- Strengthening personalized norm feedback interventions: The ambivalent-attitude effect.Addictive behaviors reports · 2022Article
- Antimicrobial-resistant bacteria in food: which behaviour change strategies increase consumers' risk awareness and preventive food-handling behaviour?Health psychology and behavioral medicine · 2021Article
- Barriers and facilitators to smoking cessation among HIV-infected people who inject drugs (PWID) in Hanoi, Vietnam: a qualitative study.Cancer causes & control : CCC · 2021Article
- Let's not be indifferent about robots: Neutral ratings on bipolar measures mask ambivalence in attitudes towards robots.PloS one · 2021Article
- Effect of risk messages on risk appraisals, attitudes, ambivalence, and willingness to smoke hookah in young adults.Health psychology and behavioral medicine · 2020Article
- Selective invalidation of ambivalent pro-marijuana attitude components.Addictive behaviors · 2019Article
- Strategies to find audience segments on Twitter for e-cigarette education campaigns.Addictive behaviors · 2019Article
- Associations of perceived norms with intentions to learn genomic sequencing results: Roles for attitudes and ambivalence.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2018Article
- A Biopsychological Model of Anti-drug PSA Processing: Developing Effective Persuasive Messages.Prevention science : the official journal of the Society for Prevention Research · 2017Article
Corrections and comments
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Authors and funding
3 authors.
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Abstract
This study assessed the moderating effects of attitude ambivalence on the relationship between social norms, attitudes, and behavioral intentions to use tobacco. It was predicted that people would use social norms to reduce attitude ambivalence, and that reduced ambivalence would lead to changes in attitudes and behavioral intentions. To test this hypothesis, participants (N = 152) were exposed to persuasive communications designed to influence attitude ambivalence and perceived social norms regarding tobacco use. Analysis indicated that providing a social norm antagonistic to tobacco use significantly reduced ambivalence among participants reading the ambivalence message (p < .001). Examining changes in tobacco attitudes from pre- to postpersuasive communications demonstrated a significant decrease in tobacco attitudes only for participants reading the ambivalence message who were provided with the antitobacco use norm (p < .001). Ambivalent message participants also expressed significantly lower intentions to use tobacco when provided with social norms indicating antitobacco sentiments (p < .02), and this significant decrease in intentions was associated with changes in attitudes toward tobacco. These results point to the important role of social norms in mediating the effects of attitude ambivalence on subsequent behavior in preventative programs targeting tobacco use.
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