ArticleBMC public health2015
Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television.
Article in BMC public health, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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12 citing papers in PubMed.
- Scrutinizing the impact of two self-regulation policies on unhealthy food marketing in children's popular television in Malaysia: a multiple-year repeated evaluation using a harmonized protocol.Global health action · 2025Article
- The power of product: how food advertising affects children's perceptions of child and non-child targeted food advertising?BMC public health · 2025Article
- Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach.JMIR pediatrics and parenting · 2024Article
- Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.BMC public health · 2024Article
- Influence of eating while watching TV on food preference and overweight/obesity among adolescents in China: a longitudinal study.Frontiers in public health · 2024Article
- A scoping review of outdoor food marketing: exposure, power and impacts on eating behaviour and health.BMC public health · 2022Article
- Policy Inertia on Regulating Food Marketing to Children: A Case Study of Malaysia.International journal of environmental research and public health · 2021Article
- Is fast-food consumption a problem among adolescents in Malaysia? An analysis of the National School-Based Nutrition Survey, 2012.Journal of health, population, and nutrition · 2021Article
- Influence of the request and purchase of television advertised foods on dietary intake and obesity among children in China.BMC public health · 2021Article
- Food and beverage advertising in Hong Kong mass transit railway stations.Public health nutrition · 2020Article
- Unhealthy food and non-alcoholic beverage advertising on children's, youth and family free-to-air and digital television programmes in Thailand.BMC public health · 2018Article
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7 authors.
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Abstract
backgroundTelevision food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.
methodsThis cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.
resultsMajority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater than weekdays (4.77 ± 2.60 vs 2.35 ± 1.40 h/day) and Malay children spent more time watching TV compared to Chinese (p < 0.001) and Indian (p < 0.05) children. Chinese children spent significantly more time surfing the internet compared to either Malay or Indian (p < 0.01). Median score trend was advertisement recognition > favourite advertisement and product preference > purchase request, and significantly greater (p < 0.001) for non-core than core food advertisements. TV viewing time and ethnicity significantly influenced all induction factors for non-core foods. After correcting for all influencing factors, 'favourite advertisement' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08), 'purchase request' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08) and 'product preference' (IRRfinal adj: 1.04; 95 % CI: 1.02 to 1.07) still were significantly associated with TV viewing time. For every additional hour of TV viewing, the incidence rates increased significantly by 1.04 to 1.06 for 'favourite advertisement', 'purchase request' and 'product preference' related to non-core foods amongst Malay and Indian children. However, Chinese children only demonstrated a significant association between TV viewing time and 'favourite advertisement' (IRRadj: 1.06; 95 % CI: 1.01 to 1.10).
conclusionThis study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood.
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