ArticleTobacco control2016
Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise.
Article in Tobacco control, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
12 citing papers in PubMed, 1 synthesis or guideline pooled it, 20 citations in OpenAlex.
- Susceptibility to tobacco use and associated factors among youth in five central and eastern European countries.BMC public health · 2022Pooled it
- Likelihood of Purchasing E-cigarettes Among Adolescents and Young Adults Exposed to E-cigarette Retail Marketing Characteristics: A Cross-Sectional Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013-14 to 2021: findings from the China National Youth Tobacco Survey.BMC public health · 2025Article
- Affiliate marketing for nicotine products: Juice Head 'Share a Sale' programme and its implications.Tobacco control · 2024Article
- Vaping: Public Health, Social Media, and Toxicity.Online journal of public health informatics · 2024Article
- Commercial determinants of youth smoking in ASEAN countries: A narrative review of research investigating the influence of tobacco advertising, promotion, and sponsorship.Tobacco induced diseases · 2021Review
- Young people's recall and perceptions of gambling advertising and intentions to gamble on sport.Journal of behavioral addictions · 2018Article
- Support for a point-of-sale cigarette display ban among smokers: findings from the international tobacco control (ITC) Netherlands survey.BMC public health · 2018Article
- Predictive validity of the tobacco marketing receptivity index among non-smoking youth.Addictive behaviors · 2018Article
- Risk factors associated with tobacco, alcohol and drug use among adolescents attending secondary school in three cities from Argentina.Archivos argentinos de pediatria · 2017Article
- Recall, appeal and willingness to try cigarettes with flavour capsules: assessing the impact of a tobacco product innovation among early adolescents.Tobacco control · 2016Article
- Smoking susceptibility as a predictive measure of cigarette and e-cigarette use among early adolescents.Salud publica de MexicoArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors at 5 institutions in 3 countries.
Funding
Abstract
backgroundAs countries prohibit tobacco marketing through traditional channels, marketing at point of sale (PoS) and through tobacco packaging is increasingly important for promoting tobacco consumption.
objectivesAssess the validity of a novel marketing receptivity index that considers frequency of PoS exposures, tobacco brand recall and ownership of branded merchandise.
methodsData come from a cross-sectional survey of 3172 secondary school students in Argentina. Questions assessed frequency of going to stores where tobacco is often sold; cued recall of brand names for 3 cigarette packages with brand name removed and ownership of branded merchandise. A four-level marketing receptivity index was derived: low PoS exposure only; high PoS exposure or recall of 1 brand; recall of 2 or more brands; and ownership of branded merchandise. Indicators of marketing receptivity and smoking involvement were regressed on the index, including in adjusted models that controlled for sociodemographics, social influences and sensation seeking.
findingsAmong never-smokers, the index had independent positive associations with smoking susceptibility (ie, adjusted OR (AOR)
conclusionsThe marketing receptivity index was associated with important variation in smoking-related perceptions, intentions and behaviour among Argentine adolescents. Future research should determine the predictive validity and generalisability of this measure to other contexts, including the explanatory power gained by integrating cigarette package brand recognition tasks.
Indexed as
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.