ArticleSocial cognitive and affective neuroscience2016
Functional brain imaging predicts public health campaign success.
Article in Social cognitive and affective neuroscience, 2016. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT04279483 (Geo Smoking Study and Neural and Geospatial Examination of Smokers' Exposure to Retail Environments), which is not on this map. Cited by 52 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Geo Smoking Study and Neural and Geospatial Examination of Smokers' Exposure to Retail Environments
Who cites it
52 citing papers in PubMed.
- Attentional, Affective, and Cognitive Responses to the Food and Drug Administration's "The Real Cost" Youth Cigarette and E-Cigarette Prevention Campaigns Among Young Adults.American journal of preventive medicine · 2026Article
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- Brain activity explains message effectiveness: A mega-analysis of 16 neuroimaging studies.PNAS nexus · 2025Article
- Neural Processes Linking Interoception to Moral Preferences Aligned with Group Consensus.The Journal of neuroscience : the official journal of the Society for Neuroscience · 2025Article
- How interoceptive sensibility moderates decision-making: an fMRI study of neuroforecasting mobile games engagement.Cognitive, affective & behavioral neuroscience · 2025Article
- Neuroforecasting reveals generalizable components of choice.PNAS nexus · 2025Article
- Intersubject correlations in reward and mentalizing brain circuits separately predict persuasiveness of two types of ISIS video propaganda.Scientific reports · 2024Article
- Brain activity of professional investors signals future stock performance.Proceedings of the National Academy of Sciences of the United States of America · 2024Article
- A Neuro-Influence Experiment to Evaluate the Persuasiveness of Pre-Exposure Prophylaxis Promotion Messages Among Men Who Have Sex With Men: Protocol for a Randomized Controlled Trial.JMIR research protocols · 2023Article
- Article
- Dense Sampling Approaches for Psychiatry Research: Combining Scanners and Smartphones.Biological psychiatry · 2023Review
- Decision neuroscience and neuroeconomics: Recent progress and ongoing challenges.Wiley interdisciplinary reviews. Cognitive science · 2022Review
- A framework for application of consumer neuroscience in pro-environmental behavior change interventions.Frontiers in human neuroscience · 2022Review
- The self in context: brain systems linking mental and physical health.Nature reviews. Neuroscience · 2021Review
- Neural Predictors of Changes in Party Closeness after Exposure to Corruption Messages: An fMRI Study.Brain sciences · 2021Article
- Drinking and responses to antidrinking messages among young adults: An fMRI study.Addiction biology · 2021Article
- Harnessing Neuroimaging to Reduce Socioeconomic Disparities in Chronic Disease: A Conceptual Framework for Improving Health Messaging.Frontiers in human neuroscience · 2021Article
- Health news sharing is reflected in distributed reward-related brain activity.Social cognitive and affective neuroscience · 2020Article
- A generic brain connectome map linked to different types of everyday decision-making in old age.Brain structure & function · 2020Observational
- Brain activity forecasts video engagement in an internet attention market.Proceedings of the National Academy of Sciences of the United States of America · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors.
Funding
Abstract
Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual behavior in response to health messages. Preliminary evidence also suggests that neural activity in small groups can forecast population-level campaign outcomes. Less is known about the psychological processes that link neural activity and population-level outcomes, or how these predictions are affected by message content. We exposed 50 smokers to antismoking messages and used their aggregated neural activity within a 'self-localizer' defined region of medial prefrontal cortex to predict the success of the same campaign messages at the population level (n = 400,000 emails). Results demonstrate that: (i) independently localized neural activity during health message exposure complements existing self-report data in predicting population-level campaign responses (model combined R(2) up to 0.65) and (ii) this relationship depends on message content-self-related neural processing predicts outcomes in response to strong negative arguments against smoking and not in response to compositionally similar neutral images. These data advance understanding of the psychological link between brain and large-scale behavior and may aid the construction of more effective media health campaigns.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.