SynthesisBMC public health2015
A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes.
Synthesis in BMC public health, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers, 6 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
19 citing papers in PubMed, 6 syntheses or guidelines pooled it.
- Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter.Frontiers in public health · 2022Pooled it
- Digital Data Sources and Their Impact on People's Health: A Systematic Review of Systematic Reviews.Frontiers in public health · 2021Pooled it
- Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions.Frontiers in public health · 2021Pooled it
- Pooled it
- Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review.Alcohol and alcoholism (Oxford, Oxfordshire) · 2018Pooled it
- Using media to impact health policy-making: an integrative systematic review.Implementation science : IS · 2017Pooled it
- Impact of an enhanced sobriety checkpoints programme and publicity campaign on motor vehicle collisions, injuries and deaths in Leon, MX: a synthetic control study.Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention · 2026Article
- PROTOCOL: Government-Led Communication Campaigns for Reducing Violent Extremism - A Systematic Review.Campbell systematic reviews · 2025Article
- Effectiveness of road safety interventions: An evidence and gap map.Campbell systematic reviews · 2024Article
- Predictors of rural driver self-reported passing behaviors when interacting with farm equipment on the roadway.Transportation research interdisciplinary perspectives · 2023Article
- Evaluation of the "We Can Do This" Campaign Paid Media and COVID-19 Vaccination Uptake, United States, December 2020-January 2022.Journal of health communication · 2023Article
- Oral cancer awareness campaign in Northern Germany: successful steps to raise awareness for early detection.Journal of cancer research and clinical oncology · 2023Article
- Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960-2021).Heliyon · 2023Article
- Effects of interventions for preventing road traffic crashes: an overview of systematic reviews.BMC public health · 2022Review
- Utilizing social media platforms to promote mental health awareness and help seeking in underserved communities during the COVID-19 pandemic.Journal of education and health promotion · 2021Article
- Adult pedestrian and cyclist injuries in Lilongwe, Malawi: a cross-sectional study.Malawi medical journal : the journal of Medical Association of Malawi · 2020Article
- Article
- Barriers to and Facilitators of Road Traffic Injuries Prevention in Iran; A Qualitative Study.Bulletin of emergency and trauma · 2019Article
- City-based action to reduce harmful alcohol use: review of reviews.F1000Research · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
Abstract
backgroundMass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004.
methodsThis review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well.
resultsA total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median -15.1%, range -28.8 to 0%), whereas results of studies that had concomitant enforcement activities were more variable (median -8.6%, range -36.4 to +14.6%). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95% CI = 0.94 to 1.06).
conclusionsDespite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.