ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2015
Social Branding to Decrease Lesbian, Gay, Bisexual, and Transgender Young Adult Smoking.
Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 38 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
38 citing papers in PubMed, 57 citations in OpenAlex.
- Anti-industry beliefs and attitudes mediate the effect of culturally tailored anti-smoking messages on quit intentions among sexual minority women.Scientific reports · 2024Trial
- Culturally Tailored Anti-Smoking Messages: A Randomized Trial With U.S. Sexual Minority Young Women.American journal of preventive medicine · 2024Trial
- Young Adult Responses to Peer Crowd-Based Targeting in E-cigarette Advertisements: An Experimental Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Minoritized Sexual Identity and Perceived Effectiveness of Instagram Public Health Messaging about E-cigarettes.Journal of health communication · 2022Trial
- Awareness of and Receptivity to the Fresh Empire Tobacco Public Education Campaign Among Hip Hop Youth.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2020Trial
- Social media use and health outcomes as moderated by rurality among sexual minority young adults.The American journal on addictions · 2026Article
- Gender, tobacco and chronic obstructive pulmonary disease: analysis of the 2020 National Health Interview Survey.BMJ open respiratory research · 2025Article
- Perspectives of Sexual and Gender Minority Youth on Anti-Vaping Messages in Social Media.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Resonating With Pride: Considerations for Tailoring Tobacco Interventions for LGBTQ+ Communities.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Young adult peer crowds, e-cigarette advertising exposure, and e-cigarette use: Test of a mediation model.Drug and alcohol dependence · 2024Article
- Tobacco Cessation and Prevention Interventions for Sexual and/or Gender Minority-Identified People and the Theories That Underpin Them: A Scoping Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Article
- Reach, Receptivity, And Beliefs Associated With theAmerican journal of health promotion : AJHP · 2022Article
- Nicotine/tobacco use disparities among transgender and gender diverse adults: Findings from wave 4 PATH data.Drug and alcohol dependence · 2022Article
- Final Evaluation Findings for This Free Life, a 3-Year, Multi-Market Tobacco Public Education Campaign for Gender and Sexual Minority Young Adults in the United States.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Disparities in traditional and alternative tobacco product use across sexual orientation groups of young adult men and women in the US.Substance abuse · 2022Article
- Association Between Area-Level Socioeconomic Deprivation and Diabetes Care Quality in US Primary Care Practices.JAMA network open · 2021Article
- "It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults.Health promotion practice · 2021Article
- LGBT young adults' awareness of and receptivity to theTobacco control · 2021Article
- Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study.International journal of environmental research and public health · 2020Article
- Join the Commune: A Controlled Study of Social Branding Influencers to Decrease Smoking Among Young Adult Hipsters.American journal of health promotion : AJHP · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 2 institutions in 2 countries.
Funding
Abstract
introductionLesbian, gay, bisexual, and transgender (LGBT) individuals are more likely to smoke than the general population. This study evaluated a Social Branding intervention, CRUSH, which included an aspirational brand, social events, and targeted media to discourage smoking among LGBT young adults in Las Vegas, NV.
methodsCross-sectional surveys (N = 2,395) were collected in Las Vegas LGBT bars at 2 time points 1 year apart. Multivariate logistic regressions examined associations between campaign exposure, message understanding, and current (past 30 days) smoking, controlling for demographics.
resultsLGBT individuals were significantly more likely to report current (past 30 day) smoking than heterosexual/straight, gender-conforming participants. Overall, 53% of respondents reported exposure to CRUSH; of those exposed, 60% liked the campaign, 60.3% reported they would attend a CRUSH event on a night when they usually went somewhere else, and 86.3% correctly identified that the campaign was about "partying fresh and smokefree." Current smoking was reported by 47% of respondents at Time 1 and 39.6% at Time 2. There were significant interactions between time and campaign exposure and campaign exposure and understanding the message. Among those who understood the CRUSH smokefree message, the highest level of campaign exposure was significantly associated with 37%-48% lower odds for current smoking.
conclusionsWhile longitudinal studies would better assess the impact of this intervention, CRUSH shows promise to reduce tobacco use among LGBT bar patrons.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.