ArticleNature neuroscience2015
Social signals of safety and risk confer utility and have asymmetric effects on observers' choices.
Article in Nature neuroscience, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 49 papers.
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Who cites it
49 citing papers in PubMed.
- Subjective Values in Decision-Making Under Uncertainty: A Systematic Review.Behavioral sciences (Basel, Switzerland) · 2026Review
- An Experimental Study on the Influence of Friends and Popular Peers on Adolescents' Risky Decisions in a Private and Public Context.Journal of youth and adolescence · 2026Article
- Social learning dynamically shapes moral decision-making by biasing subjective valuation.PLoS biology · 2026Article
- Betrayal and unfairness are linked through insula-valuation network dynamics.bioRxiv : the preprint server for biology · 2026Article
- Altered social and cognitive control interactions during decision-making in social anxiety.Psychological medicine · 2026Article
- Distinct patterns of social contagion under risk and ambiguity.Communications psychology · 2026Article
- Internal uncertainty impacts social information use in risky choice across adolescence.Communications psychology · 2025Article
- Article
- Does the risk-taking behaviour of a group influence individual risk-taking behaviour?Royal Society open science · 2025Article
- Social Risk Coding by Amygdala Activity and Connectivity with the Dorsal Anterior Cingulate Cortex.The Journal of neuroscience : the official journal of the Society for Neuroscience · 2025Article
- Social Contexts Requiring Adjudication Self- and Peer-Interest Differentially Alter Risk Preferences Across Adolescence.Open mind : discoveries in cognitive science · 2025Article
- Motivational and behavioral mechanisms underlying generalized health risking behaviors during the COVID-19 pandemic in smokers.Scientific reports · 2024Article
- Social conformity is a heuristic when individual risky decision-making is disrupted.PLoS computational biology · 2024Article
- Older adults are relatively more susceptible to impulsive social influence than young adults.Communications psychology · 2024Article
- Aberrant neural computation of social controllability in nicotine-dependent humans.Communications biology · 2024Article
- Corticostriatal responses to social reward are linked to trait reward sensitivity and subclinical substance use in young adults.Social cognitive and affective neuroscience · 2024Article
- Corticostriatal Responses to Social Reward are Linked to Trait Reward Sensitivity and Subclinical Substance Use in Young Adults.bioRxiv : the preprint server for biology · 2024Article
- Aberrant neural computation of social controllability in nicotine-dependent humans.Research square · 2024Article
- The influence of the "cancer" label on perceptions and management decisions for low-grade prostate cancer.Journal of the National Cancer Institute · 2023Article
- Distinctive Roles of Medial Prefrontal Cortex Subregions in Strategic Conformity to Social Hierarchy.The Journal of neuroscience : the official journal of the Society for Neuroscience · 2023Article
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5 authors.
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Abstract
Individuals' risk attitudes are known to guide choices about uncertain options. However, in the presence of others' decisions, these choices can be swayed and manifest as riskier or safer behavior than one would express alone. To test the mechanisms underlying effective social 'nudges' in human decision-making, we used functional neuroimaging and a task in which participants made choices about gambles alone and after observing others' selections. Against three alternative explanations, we found that observing others' choices of gambles increased the subjective value (utility) of those gambles for the observer. This 'other-conferred utility' was encoded in ventromedial prefrontal cortex, and these neural signals predicted conformity. We further identified a parametric interaction with individual risk preferences in anterior cingulate cortex and insula. These data provide a neuromechanistic account of how information from others is integrated with individual preferences that may explain preference-congruent susceptibility to social signals of safety and risk.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.