ArticleBMC pregnancy and childbirth2015
Acceptability of financial incentives for breastfeeding: thematic analysis of readers' comments to UK online news reports.
Article in BMC pregnancy and childbirth, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers, 3 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
19 citing papers in PubMed, 3 syntheses or guidelines pooled it.
- Evidence for incentive-based strategies to promote breastfeeding: a systematic literature review of randomised controlled trials.BMC pregnancy and childbirth · 2025Pooled it
- The effect of commitment-making on weight loss and behaviour change in adults with obesity/overweight; a systematic review.BMC public health · 2019Pooled it
- Pooled it
- A Mapping Review of Netnography in Nursing.Qualitative health research · 2023Review
- Experiences of conditional and unconditional cash transfers intended for improving health outcomes and health service use: a qualitative evidence synthesis.The Cochrane database of systematic reviews · 2023Review
- "Drinkers Like Me": A Thematic Analysis of Comments Responding to an Online Article About Moderating Alcohol Consumption.Frontiers in psychology · 2022Article
- "The Money, It's OK but It's not OK": Patients' and Providers' Perceptions of the Acceptability of Cash Incentives for HIV Treatment Initiation in Cape Town, South Africa.AIDS and behavior · 2022Article
- The distinctive roles of urban community health workers in low- and middle-income countries: a scoping review of the literature.Health policy and planning · 2020Article
- Evaluating Patient Experiences in Dry Eye Disease Through Social Media Listening Research.Ophthalmology and therapy · 2019Article
- Understanding health behaviour in pregnancy and infant feeding intentions in low-income women from the UK through qualitative visual methods and application to the COM-B (Capability, Opportunity, Motivation-Behaviour) model.BMC pregnancy and childbirth · 2019Article
- Research on food-related chronic diseases in Latin America and the Caribbean: Are we building the evidence for gender-equitable approaches?Revista panamericana de salud publica = Pan American journal of public health · 2019Article
- Chinese News Media Discourse of Doulas and Doula Care.The Journal of perinatal education · 2018Article
- Women's preferences for alternative financial incentive schemes for breastfeeding: A discrete choice experiment.PloS one · 2018Article
- Article
- Breast pumps as an incentive for breastfeeding: a mixed methods study of acceptability.Maternal & child nutrition · 2016Article
- Acceptability of financial incentives for health behaviour change to public health policymakers: a qualitative study.BMC public health · 2016Article
- Acceptability of Financial Incentives for Health Behaviours: A Discrete Choice Experiment.PloS one · 2016Article
- Capturing Public Opinion on Public Health Topics: A Comparison of Experiences from a Systematic Review, Focus Group Study, and Analysis of Online, User-Generated Content.Frontiers in public health · 2015Article
- Parental Preferences for the Organization of Preschool Vaccination Programs Including Financial Incentives: A Discrete Choice Experiment.MDM policy & practiceArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
backgroundWhilst it is recommended that babies are breastfed exclusively for the first six months, many mothers do not maintain breastfeeding for this length of time. Previous research confirms that women and midwives value financial incentives for breastfeeding, but limited research has explored the wider acceptability of these interventions to the general public. This paper examines opinion towards financial incentives for breastfeeding using reader responses to UK on-line media coverage of a study undertaken in this area.
methodsThis study used netnography to undertake a thematic analysis of 3,373 reader comments posted in response to thirteen articles, published in November 2013, which reported findings from a feasibility study of financial incentives for breastfeeding. All articles were published on one of six UK news websites that achieved a monthly audience of at least five million viewers across laptop and desktop computers and mobile devices during April-May 2013.
resultsNine analytical themes were identified, with a majority view that financial incentives for breastfeeding are unacceptable. These themes cover a range of opinions: from negligent parents unable to take responsibility for their own actions; through to psychologically vulnerable members of society who should be protected from coercion and manipulation; to capable and responsible women who can, and should be allowed to, make their own decisions. Many views focused on the immediate costs of the intervention, concluding that this was something that was currently unaffordable to fund (e.g. by the NHS). Others contrasted the value of the incentive against other 'costs' of breastfeeding. There was some consideration of the issue of cost-effectiveness and cost-saving, where the potential future benefit from initial investment was identified. Many commenters identified that financial incentives do not address the many structural and cultural barriers to breastfeeding.
conclusionsOverall, those commenting on the on-line UK news articles viewed financial incentives for breastfeeding as unacceptable and that alternative, structural, interventions were likely to be more effective. Further consideration of how best to conduct internet-based qualitative research to elicit opinion towards public health issues is required.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.