Evidence map›Paper›PMID 25891057›Full record

ArticleAmerican journal of preventive medicine2015

Trends in exposure to televised prescription drug advertising, 2003-2011.

Rachel Kornfield, G Caleb Alexander, Dima M Qato, Yoonsang Kim, Jan D Hirsch, Sherry L Emery

Abstract read
In one paragraph

Article in American journal of preventive medicine, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.

0numbers the graph read from it
0cells of the map it votes in
9citing papers in PubMed
4.0field-weighted citation impact, top 7% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

9 citing papers in PubMed, 16 citations in OpenAlex.

  1. The Effect of Including Quantitative Information on Multiple Endpoints in Direct-to-Consumer Prescription Drug Television Advertisements.Medical decision making : an international journal of the Society for Medical Decision Making · 2019
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  6. Review
  7. Effects of Televised Direct-to-Consumer Advertising for Varenicline on Prescription Dispensing in the United States, 2006-2009.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2016
    Article
  8. Article
  9. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors at 5 institutions in 2 countries.

Rachel KornfieldSchool of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, Wisconsin. Electronic address: rkornfield@wisc.edu.
G Caleb AlexanderDepartment of Epidemiology, Johns Hopkins Bloomberg School of Public Health; Center for Drug Safety and Effectiveness, Johns Hopkins University; Division of General Internal Medicine, Department of Medicine, Johns Hopkins Medicine, Baltimore, Maryland.
Dima M QatoDepartment of Pharmacy Systems, Outcomes and Policy; Center for Pharmacoepidemiology and Pharmacoeconomic Research.
Yoonsang KimHealth Media Collaboratory, Institute for Health Research and Policy, University of Illinois, Chicago, Illinois.
Jan D HirschSkaggs School of Pharmacy and Pharmaceutical Sciences, University of California, San Diego, La Jolla; Department of Veterans Affairs of San Diego Healthcare System, San Diego, California.
Sherry L EmeryHealth Media Collaboratory, Institute for Health Research and Policy, University of Illinois, Chicago, Illinois.
University of Illinois Chicago · USJohns Hopkins University · USPharmac · NZUniversity of Wisconsin–Madison · USVA San Diego Healthcare System · US

Funding

Televised Direct to Consumer Pharmaceutical Advertising and Patient OutcomesR01HL107345 · NHLBI · UNIVERSITY OF ILLINOIS AT CHICAGO · PI ALEXANDER, G. CALEB, EMERY, SHERRY L · 2011 to 2014
$3.0M
NHLBI NIH HHS R01 HL107345NHLBI NIH HHS R01HL107345
6 · The paper itself

Abstract

introductionTV accounts for more than half of pharmaceutical direct-to-consumer advertising (DTCA) spending in the U.S. The purpose of this study is to quantify average household exposure to branded and non-branded (help-seeking) televised prescription drug advertisements and describe variation over time and according to medication indication and geography.

methodsIn 2013, Nielsen TV ratings were compiled for prescription pharmaceutical advertising that aired between 2003 and 2011 for the top 75 U.S. media markets. All advertisements were coded as branded or help-seeking. Advertisements were further coded for one of eight prevalent indications (allergies, arthritis, asthma, erectile dysfunction, high cholesterol, smoking cessation, depression, and sleep disorder) or as "other."

resultsTelevised DTCA exposure increased from 2003 to 2007 and then declined 43% by 2011, to 111 monthly prescription drug advertisements per household. The examined indications were associated with varying amounts and patterns of exposure, with greatest declines among medications for allergies and sleep disorders. Help-seeking advertisements comprised 10% of total exposure, with substantial variation by indication.

conclusionsConsiderations of DTCA's effects on health care should take into account the shifting concentration of advertising across indications.

Indexed as

Direct-to-Consumer AdvertisingPrescription DrugsTelevisionChronic DiseaseHumansUnited StatesPrescription Drugs

Identifiers

PMID25891057
PMCPMC4405658
OpenAlexW2140298166

What OpenQuestion holds

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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.