ArticleAlcohol and alcoholism (Oxford, Oxfordshire)2015
The relationship between population-level exposure to alcohol advertising on television and brand-specific consumption among underage youth in the US.
Article in Alcohol and alcoholism (Oxford, Oxfordshire), 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
18 citing papers in PubMed, 2 syntheses or guidelines pooled it, 43 citations in OpenAlex.
- Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors: A Systematic Review of Cross-Sectional Studies.Journal of studies on alcohol and drugs. Supplement · 2020Pooled it
- Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.Alcohol and alcoholism (Oxford, Oxfordshire) · 2017Pooled it
- Exposure to Television Alcohol Brand Appearances as Predictor of Adolescent Brand Affiliation and Drinking Behaviors.Journal of youth and adolescence · 2022Article
- Cannabis Marketing and Problematic Cannabis Use Among Adolescents.Journal of studies on alcohol and drugs · 2021Article
- Similarities Between Alcohol and Tobacco Advertising Exposure and Adolescent Use of Each of These Substances.Journal of studies on alcohol and drugs. Supplement · 2020Review
- The Alcohol Marketing Landscape: Alcohol Industry Size, Structure, Strategies, and Public Health Responses.Journal of studies on alcohol and drugs. Supplement · 2020Article
- A content analysis of alcohol content in UK television.Journal of public health (Oxford, England) · 2019Article
- A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.Journal of studies on alcohol and drugs · 2019Article
- Long-term Associations Between Substance Use-Related Media Exposure, Descriptive Norms, and Alcohol Use from Adolescence to Young Adulthood.Journal of youth and adolescence · 2019Article
- Aspirational Brand Choice and Underage Alcohol Use.Journal of studies on alcohol and drugs · 2018Article
- Free will in addictive behaviors: A matter of definition.Addictive behaviors reports · 2017Review
- The Myriad Influences of Alcohol Advertising on Adolescent Drinking.Current addiction reports · 2017Article
- Qualitative process evaluation of an Australian alcohol media literacy study: recommendations for designing culturally responsive school-based programs.BMC public health · 2017Article
- Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth.Journal of studies on alcohol and drugs · 2016Article
- Implications for visually stimulating advertisements on NYC subway platforms.International journal of adolescent medicine and health · 2016Article
- Ecological Momentary Assessment of the Association Between Exposure to Alcohol Advertising and Early Adolescents' Beliefs About Alcohol.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2016Article
- Social and Cultural Contexts of Alcohol Use: Influences in a Social-Ecological Framework.Alcohol research : current reviews · 2016Review
- The relationship between exposure to brand-specific alcohol advertising and brand-specific consumption among underage drinkers--United States, 2011-2012.The American journal of drug and alcohol abuse · 2016Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors at 3 institutions in 1 country.
Funding
Abstract
aimsWe investigated the population-level relationship between exposure to brand-specific advertising and brand-specific alcohol use among US youth.
methodsWe conducted an internet survey of a national sample of 1031 youth, ages 13-20, who had consumed alcohol in the past 30 days. We ascertained all of the alcohol brands respondents consumed in the past 30 days, as well as which of 20 popular television shows they had viewed during that time period. Using a negative binomial regression model, we examined the relationship between aggregated brand-specific exposure to alcohol advertising on the 20 television shows [ad stock, measured in gross rating points (GRPs)] and youth brand-consumption prevalence, while controlling for the average price and overall market share of each brand.
resultsBrands with advertising exposure on the 20 television shows had a consumption prevalence about four times higher than brands not advertising on those shows. Brand-level advertising elasticity of demand varied by exposure level, with higher elasticity in the lower exposure range. The estimated advertising elasticity of 0.63 in the lower exposure range indicates that for each 1% increase in advertising exposure, a brand's youth consumption prevalence increases by 0.63%.
conclusionsAt the population level, underage youths' exposure to brand-specific advertising was a significant predictor of the consumption prevalence of that brand, independent of each brand's price and overall market share. The non-linearity of the observed relationship suggests that youth advertising exposure may need to be lowered substantially in order to decrease consumption of the most heavily advertised brands.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.