ReviewTranslational behavioral medicine2015
Systematic review of health branding: growth of a promising practice.
Review in Translational behavioral medicine, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 30 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
30 citing papers in PubMed, 3 syntheses or guidelines pooled it, 74 citations in OpenAlex.
- A Systematic Review of the Impacts of Media Mental Health Awareness Campaigns on Young People.Health promotion practice · 2024Pooled it
- Implementation practice models for development in low- and middle-income countries: systematic review of peer-reviewed literature.BMC public health · 2022Pooled it
- Systematic Review of Peer-Reviewed Literature on Global Condom Promotion Programs.International journal of environmental research and public health · 2020Pooled it
- Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan.Reproductive health · 2018Trial
- The Run It Up Intervention: Addressing the Effects of Structural Determinants on Adolescent Identity, Beliefs, and Involvement in Firearm Violence-Formative Research and Intervention Development.Prevention science : the official journal of the Society for Prevention Research · 2026Article
- Visual Identity, Social Branding, and Advocacy: Development of the PEN-Plus Logo for Severe Non-Communicable Disease Care in Nepal.Public health challenges · 2026Article
- One voice and vision: How the RISE network built a collective identity as the foundation for strategic dissemination.Harm reduction journal · 2025Article
- Designing a Digital Intervention to Increase Human Milk Feeding Among Black Mothers: Qualitative Study of Acceptability and Preferences.JMIR formative research · 2025Article
- A study on leadership, organizational culture and digital transformation in dentistry.Northern clinics of Istanbul · 2025Article
- Effect of a State-Level Vaping Prevention Campaign on Beliefs and Behaviors in Young People.Substance use & misuse · 2025Article
- Protocol for Evaluating Remote Patient Blood Pressure Monitoring Adapted to Black Women and Birthing Persons.International journal of environmental research and public health · 2024Article
- Rapidly developing communications materials during public health emergencies: the Âu Cơ campaign in the USA.Health promotion international · 2024Article
- Using Social Marketing to Promote COVID-19 Vaccination Uptake: A Case Study from the "AUBe Vaccinated" Campaign.Vaccines · 2023Article
- The co-development of personalised 10-year breast cancer risk communications: a 'think-aloud' study.BMC cancer · 2022Article
- Reach, Receptivity, And Beliefs Associated With theAmerican journal of health promotion : AJHP · 2022Article
- Final Evaluation Findings for This Free Life, a 3-Year, Multi-Market Tobacco Public Education Campaign for Gender and Sexual Minority Young Adults in the United States.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Proactive Recruitment of Older African-Americans for Alzheimer's Research with Brain Donation: a Cohort Case Study of Success.Journal of racial and ethnic health disparities · 2021Article
- Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing.Vaccines · 2021Review
- A Systematic Scoping Review of Media Campaigns to Develop a Typology to Evaluate Their Collective Impact on Promoting Healthy Hydration Behaviors and Reducing Sugary Beverage Health Risks.International journal of environmental research and public health · 2021Article
- Brand equity analysis to increase health care utilization.Journal of public health research · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Brands are marketing tools that create mental representations in the minds of consumers about products, services, and organizations. Brands create schema that help consumers decide whether to initiate or continue use of a product or service. Health branding determines behavioral choice by building consumer relationships and identification with health behaviors and their benefits. Health branding can be measured by the associations individuals form with health behaviors. In 2008, Evans and colleagues systematically reviewed the literature on health brands, reported on branded health messages and campaigns worldwide, and examined specific branding strategies in multiple subject areas. This paper extends that review. We replicated the comprehensive online literature search strategy from 2008. We screened a total of 311 articles and included 130 for full-text review. This included both articles from the 2008 review and new articles. After excluding those new articles that did not meet full-text inclusion criteria, we reviewed 69 in total. Of these, 32 were new articles since the 2008 review. Branded health campaigns cover most major domains of public health and appear worldwide. Since 2008, we observed improvement in evaluation, application of theory, and description of campaign strategies in published work. We recommend enhanced education of public health practitioners and researchers on the use and evaluation of branding.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.