ArticleFrontiers in human neuroscience2014
Redefining neuromarketing as an integrated science of influence.
Article in Frontiers in human neuroscience, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 1 of them a synthesis that pooled it.
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Who cites it
14 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The Facial Action Coding System for Characterization of Human Affective Response to Consumer Product-Based Stimuli: A Systematic Review.Frontiers in psychology · 2020Pooled it
- Discrete, recurrent, and scalable patterns in non-operant judgement underlie affective picture ratings.Cognitive processing · 2025Article
- A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain.Cureus · 2024Review
- Predicting COVID-19 Vaccination Uptake Using a Small and Interpretable Set of Judgment and Demographic Variables: Cross-Sectional Cognitive Science Study.JMIR public health and surveillance · 2024Article
- The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study.Psychology research and behavior management · 2023Article
- Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception.Frontiers in human neuroscience · 2023Article
- Neuroscience and Consumer Behavior: Where to Now?Frontiers in psychology · 2021Review
- The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers.Frontiers in psychology · 2020Article
- Situation of Neuromarketing Consulting in Spain.Frontiers in psychology · 2020Article
- Cognitive Disposition to Wine Consumption: How the Brain Is Wired to Select the Perfect Bottle With a Novel Musical Twist.Frontiers in neuroscience · 2019Article
- Article
- Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements.Journal of visualized experiments : JoVE · 2017Article
- Invited Frontiers Commentary. Tier Climbing Article: Redefining Neuromarketing as an Integrated Science of Influence.Frontiers in neuroscience · 2017Article
- Society, organizations and the brain: building toward a unified cognitive neuroscience perspective.Frontiers in human neuroscience · 2015Article
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13 authors.
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No grant is acknowledged in the PubMed record.
Abstract
Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination to refer to the intersection of these technologies with the general topic of marketing as "neuromarketing". There has not been a serious effort to frame neuromarketing, which is the goal of this paper. Neuromarketing can be compared to neuroeconomics, wherein neuroeconomics is generally focused on how individuals make "choices", and represent distributions of choices. Neuromarketing, in contrast, focuses on how a distribution of choices can be shifted or "influenced", which can occur at multiple "scales" of behavior (e.g., individual, group, or market/society). Given influence can affect choice through many cognitive modalities, and not just that of valuation of choice options, a science of influence also implies a need to develop a model of cognitive function integrating attention, memory, and reward/aversion function. The paper concludes with a brief description of three domains of neuromarketing application for studying influence, and their caveats.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.