ArticleAlcoholism, clinical and experimental research2015
Portrayal of alcohol intoxication on YouTube.
Article in Alcoholism, clinical and experimental research, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 27 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
27 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Approaches to Research Ethics in Health Research on YouTube: Systematic Review.Journal of medical Internet research · 2023Pooled it
- #TurntTrending: a systematic review of substance use portrayals on social media platforms.Addiction (Abingdon, England) · 2023Pooled it
- Scrolling into substance use: Social media use frequency and substance use among U.S. high school students.Drug and alcohol dependence reports · 2026Article
- Characterizing In Vivo Exposure to Alcohol Content in the Media: Media Platform, Engagement, and Associations With Attitudes.Alcohol, clinical & experimental research · 2026Article
- Article
- Alcohol-cancer risk communication on social media: A content analysis of alcohol-related Instagram and TikTok posts.Alcohol, clinical & experimental research · 2026Article
- Adolescents' perceptions of alcohol portrayals in the media and their impact on cognitions and behaviors.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2023Article
- Article
- Using social network methodology to examine the effects of exposure to alcohol-related social media content on alcohol use: A critical review.Experimental and clinical psychopharmacology · 2023Review
- The association between social network members sharing alcohol-related social media content and alcohol outcomes among college student drinkers.Alcoholism, clinical and experimental research · 2022Article
- #Alcohol: Portrayals of Alcohol in Top Videos on TikTok.Journal of studies on alcohol and drugs · 2021Article
- Profiles of Parenting in the Digital Age: Associations With Adolescent Alcohol and Marijuana Use.Journal of studies on alcohol and drugs · 2021Article
- [Alcohol in social media: Where is the space for prevention?]Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2021Review
- Social media analytics in nutrition research: a rapid review of current usage in investigation of dietary behaviours.Public health nutrition · 2021Review
- Effects of Observable Parent Alcohol Consequences and Parent Alcohol Disorder on Adolescent Alcohol Expectancies.Alcoholism, clinical and experimental research · 2020Article
- Young Thai People's Exposure to Alcohol Portrayals in Society and the Media: A Qualitative Study for Policy Implications.International journal of behavioral medicine · 2019Article
- Patterns of Alcohol, Tobacco, and Substance Use Among Young Adult Peer Crowds.American journal of preventive medicine · 2019Article
- The effects of alcohol on positive emotion during a comedy routine: A facial coding analysis.Emotion (Washington, D.C.) · 2019Article
- Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK.Addiction research & theory · 2019Article
- "It's Totally Okay to Be Sad, but Never Lose Hope": Content Analysis of Infertility-Related Videos on YouTube in Relation to Viewer Preferences.Journal of medical Internet research · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
backgroundWe aimed to characterize the content of leading YouTube videos related to alcohol intoxication and to examine factors associated with alcohol intoxication in videos that were assessed positively by viewers.
methodsWe systematically captured the 70 most relevant and popular videos on YouTube related to alcohol intoxication. We employed an iterative process to codebook development which resulted in 42 codes in 6 categories: video characteristics, character socio demographics, alcohol depiction, degree of alcohol use, characteristics associated with alcohol, and consequences of alcohol.
resultsThere were a total of 333,246,875 views for all videos combined. While 89% of videos involved males, only 49% involved females. The videos had a median of 1,646 (interquartile range [IQR] 300 to 22,969) "like" designations and 33 (IQR 14 to 1,261) "dislike" designations each. Liquor was most frequently represented, followed by beer and then wine/champagne. Nearly one-half (44%) of videos contained a brand reference. Humor was juxtaposed with alcohol use in 79% of videos, and motor vehicle use was present in 24%. There were significantly more likes per dislike, indicating more positive sentiment, when there was representation of liquor (29.1 vs. 11.4, p = 0.008), brand references (32.1 vs. 19.2, p = 0.04), and/or physical attractiveness (67.5 vs. 17.8, p < 0.001).
conclusionsInternet videos depicting alcohol intoxication are heavily viewed. Nearly, half of these videos involve a brand-name reference. While these videos commonly juxtapose alcohol intoxication with characteristics such as humor and attractiveness, they infrequently depict negative clinical outcomes. The popularity of this site may provide an opportunity for public health intervention.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.