Evidence map›Paper›PMID 25636234›Full record

Trial reportAppetite2015

Priming healthy eating. You can't prime all the people all of the time.

Suzanna E Forwood, Amy L Ahern, Gareth J Hollands, Yin-Lam Ng, Theresa M Marteau

Abstract readRandomized Controlled Trial
In one paragraph

Trial report in Appetite, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers.

0numbers the graph read from it
0cells of the map it votes in
21citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

21 citing papers in PubMed.

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  17. Towards environmentally sustainable human behaviour: targeting non-conscious and conscious processes for effective and acceptable policies.Philosophical transactions. Series A, Mathematical, physical, and engineering sciences · 2017
    Review
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Suzanna E ForwoodBehaviour and Health Research Unit, Institute of Public Health, University of Cambridge, Cambridge, United Kingdom. Electronic address: Sef26@cam.ac.uk.
Amy L AhernMedical Research Council Human Nutrition Research, Cambridge, United Kingdom.
Gareth J HollandsBehaviour and Health Research Unit, Institute of Public Health, University of Cambridge, Cambridge, United Kingdom.
Yin-Lam NgBehaviour and Health Research Unit, Institute of Public Health, University of Cambridge, Cambridge, United Kingdom.
Theresa M MarteauBehaviour and Health Research Unit, Institute of Public Health, University of Cambridge, Cambridge, United Kingdom.

Funding

Medical Research Council MC_U105960384Medical Research Council MC_U106179474Medical Research Council MC_UU_12015/4
6 · The paper itself

Abstract

objectiveIn the context of a food purchasing environment filled with advertising and promotions, and an increased desire from policy makers to guide individuals toward choosing healthier foods, this study tests whether priming methods that use healthy food adverts to increase preference for healthier food generalize to a representative population.

methodsIn two studies (Study 1 n = 143; Study 2 n = 764), participants were randomly allocated to a prime condition, where they viewed fruit and vegetable advertisements, or a control condition, with no advertisements. A subsequent forced choice task assessed preference between fruits and other sweet snacks. Additional measures included current hunger and thirst, dietary restraint, age, gender, education and self-reported weight and height.

resultsIn Study 1, hunger reduced preferences for fruits (OR (95% CI) = 0.38 (0.26-0.56), p <0.0001), an effect countered by the prime (OR (95% CI) = 2.29 (1.33-3.96), p = 0.003). In Study 2, the effect of the prime did not generalize to a representative population. More educated participants, as used in Study 1, chose more fruit when hungry and primed (OR (95% CI) = 1.42 (1.13-1.79), p = 0.003), while less educated participants' fruit choice was unaffected by hunger or the prime.

conclusionThis study provides preliminary evidence that the effects of adverts on healthy eating choices depend on key individual traits (education level) and states (hunger), do not generalize to a broader population and have the potential to increase health inequalities arising from food choice.

Indexed as

Choice BehaviorCuesHealth BehaviorMotivationSocial MarketingAdultAdvertisingDietEducational StatusFeeding BehaviorFemaleFood PreferencesHealth PromotionHumansHungerMaleAdvertisementsFood choiceHealthy eatingPriming

Identifiers

PMID25636234
PMCPMC4544036

What OpenQuestion holds

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LicenceCC BY
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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.