ArticleJournal of medical Internet research2015
Earned media and public engagement with CDC's "Tips from Former Smokers" campaign: an analysis of online news and blog coverage.
Article in Journal of medical Internet research, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
15 citing papers in PubMed.
- Spelling Errors and Shouting Capitalization Lead to Additive Penalties to Trustworthiness of Online Health Information: Randomized Experiment With Laypersons.Journal of medical Internet research · 2020Trial
- Frequency and Content of Conversations About Pictorial Warnings on Cigarette Packs.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2018Trial
- Quitting on TikTok: Effects of Message Themes, Frames, and Sources on Engagement with Vaping Cessation Videos.Journal of health communication · 2024Article
- Social Media Data Mining of Antitobacco Campaign Messages: Machine Learning Analysis of Facebook Posts.Journal of medical Internet research · 2023Article
- Media advocacy in catalyzing actions by decision-makers: case study of the advance family planning initiative in Kenya.Frontiers in global women's health · 2023Article
- Article
- Transforming Practice with HOPE (Healthy Outcomes from Positive Experiences).Maternal and child health journal · 2021Article
- Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns.Journal of medical Internet research · 2020Review
- Knowledge and risk perceptions of Israelis towards combustible cigarettes: the need for immediate remedial action.Israel journal of health policy research · 2019Article
- Health Care Apps Reported in Newspapers: Content Analysis.JMIR mHealth and uHealth · 2018Article
- Loaded Questions: Internet Commenters' Opinions on Physician-Patient Firearm Safety Conversations.The western journal of emergency medicine · 2017Article
- Taking Stock of Tobacco Control Program and Policy Science and Impact in the United States.Journal of addictive behaviors and therapy · 2017Article
- Earned print media in advancing tobacco control in Himachal Pradesh, India: a descriptive study.BMJ global health · 2017Article
- Blogging to Quit Smoking: Sharing Stories from Women of Childbearing Years in Ontario.Substance abuse : research and treatment · 2016Article
- Social Interactions Sparked by Pictorial Warnings on Cigarette Packs.International journal of environmental research and public health · 2015Article
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
backgroundIn March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, "Tips from Former Smokers" (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers and their families in graphic detail. The potential impact and reach of the Tips campaign was not limited to that achieved through paid media placements. It was also potentially extended through "earned media", including news and blog coverage of the campaign. Such coverage can shape public understanding of and facilitate public engagement with key health issues.
objectiveTo better understand the contribution of earned media to the public's engagement with health issues in the current news media environment, we examined the online "earned media" and public engagement generated by one national public health campaign.
methodsWe constructed a purposive sample of online media coverage of the CDC's 2012 Tips from Former Smokers television campaign, focusing on 14 influential and politically diverse US news outlets and policy-focused blogs. We identified relevant content by combining campaign and website-specific keywords for 4 months around the campaign release. Each story was coded for content, inclusion of multimedia, and measures of audience engagement.
resultsThe search yielded 36 stories mentioning Tips, of which 27 were focused on the campaign. Story content between pieces was strikingly similar, with most stories highlighting the same points about the campaign's content, cost, and potential impact. We saw notable evidence of audience engagement; stories focused on Tips generated 9547 comments, 8891 Facebook "likes", 1027 tweets, and 505 story URL shares on Facebook. Audience engagement varied by story and site, as did the valence and relevance of associated audience comments. Comments were most oppositional on CNN and most supportive on Yahoo. Comment coding revealed approximately equal levels of opposition and support overall. We identified four common arguments among oppositional comments: government intrusion on personal behaviors, problematic allocation of governmental spending, questionable science, and challenges regarding campaign efficacy. Supportive comments tended to convey personal stories and emotions.
conclusionsThe Tips campaign received limited coverage on either online news or blog sources, but the limited number of stories generated engagement among online audiences. In addition to the content and volume of blog and news coverage, audience comments and websites' mechanisms for sharing stories via social media are likely to determine the influence of online earned media. In order to facilitate meaningful evaluation of public health campaigns within the rapidly advancing media environment, there is a need for the public health community to build consensus regarding collection and assessment of engagement data.
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