ArticlePreventing chronic disease2014
The impact of a state-sponsored mass media campaign on use of telephone quitline and web-based cessation services.
Article in Preventing chronic disease, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT03194958 (Helping the Poor Quit Smoking), which is not on this map. Cited by 14 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Helping the Poor Quit Smoking: Specialized Quitlines and Meeting Basic Needs
Who cites it
14 citing papers in PubMed, 1 synthesis or guideline pooled it.
- A systematic review and network meta-analysis of population-level interventions to tackle smoking behaviour.Nature human behaviour · 2024Pooled it
- Effect of Cigarette Constituent Messages With Engagement Text on Intention to Quit Smoking Among Adults Who Smoke Cigarettes: A Randomized Clinical Trial.JAMA network open · 2021Trial
- Baseline Characteristics and Generalizability of Participants in an Internet Smoking Cessation Randomized Trial.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2016Trial
- Using RE-AIM to evaluate the implementation of a social marketing and free product distribution project for fentanyl and xylazine test strips in New York State.Harm reduction journal · 2025Article
- The Long-Term Impact of the Tips From Former Smokers® Campaign on Calls to 1-800-QUIT-NOW, 2012-2023.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- 1-866-QUIT-YES: How the Illinois Tobacco Quitline Reached Priority Audiences Through Mass Media.Tobacco use insights · 2025Article
- The Impact of theJournal of smoking cessation · 2022Article
- Estimating the return on investment of the Bureau of Tobacco Free Florida tobacco control programme from 1999 to 2015.BMJ open · 2021Article
- The Potential Impact of the New York State Smokers' Quitline on Population-Level Smoking Rates in New York.International journal of environmental research and public health · 2019Article
- Do Smokers Recall Source or Quitline on Cigarette Constituent Messages?Tobacco regulatory science · 2018Article
- Comparing the Cost-Effectiveness of Campaigns DeliveredFrontiers in public health · 2018Review
- Development of Culturally Appropriate Support Strategies to Increase Uptake of Nicotine Replacement Therapy Among Russian- and Chinese-Speaking Smokers in New York City.Journal of community health · 2017Article
- Modeling The Economic And Health Impact Of Increasing Children's Physical Activity In The United States.Health affairs (Project Hope) · 2017Article
- Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes.Communication methods and measures · 2016Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionMost US smokers do not use evidence-based interventions as part of their quit attempts. Quitlines and Web-based treatments may contribute to reductions in population-level tobacco use if successfully promoted. Currently, few states implement sustained media campaigns to promote services and increase adult smoking cessation. This study examines the effects of Florida's tobacco cessation media campaign and a nationally funded media campaign on telephone quitline and Web-based registrations for cessation services from November 2010 through September 2013.
methodsWe conducted multivariable analyses of weekly media-market-level target rating points (TRPs) and weekly registrations for cessation services through the Florida Quitline (1-877-U-CAN-NOW) or its Web-based cessation service, Web Coach (www.quitnow.net/florida).
resultsDuring 35 months, 141,221 tobacco users registered for cessation services through the Florida Quitline, and 53,513 registered through Web Coach. An increase in 100 weekly TRPs was associated with an increase of 7 weekly Florida Quitline registrants (β = 6.8, P < .001) and 2 Web Coach registrants (β = 1.7, P = .003) in an average media market. An increase in TRPs affected registrants from multiple demographic subgroups similarly. When state and national media campaigns aired simultaneously, approximately one-fifth of Florida's Quitline registrants came from the nationally advertised portal (1-800-QUIT-NOW).
conclusionSustained, state-sponsored media can increase the number of registrants to telephone quitlines and Web-based cessation services. Federally funded media campaigns can further increase the reach of state-sponsored cessation services.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.