ArticleFrontiers in psychology2014
Cross-cultural differences in crossmodal correspondences between basic tastes and visual features.
Article in Frontiers in psychology, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 38 papers.
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Who cites it
38 citing papers in PubMed.
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- Sweet Round, Spicy Sharp: How Chinese Typeface Features Trick the Tongue into Tasting Five Flavors.Behavioral sciences (Basel, Switzerland) · 2026Article
- Contextual Visual Cues in Dessert Evaluation: A Mixed-Effects Analysis of Plate Color Effects on Sweetness and Bitterness Perception.Foods (Basel, Switzerland) · 2026Article
- The Meanings of Synesthetic Metaphors Closely Align With Crossmodal Correspondences.Cognitive science · 2026Article
- The unity of sense and mind: A review of cross-domain mapping.Psychonomic bulletin & review · 2026Review
- Influence of Visual Color Cues on Saltiness Expectation, Sensory Liking, and Emotions: A Soy Sauce Model Study.Foods (Basel, Switzerland) · 2026Article
- The sound of smell: crossmodal correspondences between sound and odor.Frontiers in psychology · 2026Article
- Statin Consumption and Appealing Colors: Exploring Statin-Related Injuries for Children Under the Age of Three Years.Cureus · 2024Article
- Color-taste correspondence tested by the Stroop task.Frontiers in psychology · 2024Article
- Synesthetic Correspondence: An Overview.Advances in experimental medicine and biology · 2024Review
- Colour of Medicines and Children's Acceptability? A Systematic Literature Review of Children's Perceptions about Colours of Oral Dosage Forms.Pharmaceutics · 2023Review
- Crossmodal correspondences between visual features and tastes in preschoolers: an exploratory study.Frontiers in psychology · 2023Article
- Behavioural Nudges, Physico-Chemical Solutions, and Sensory Strategies to Reduce People's Salt Consumption.Foods (Basel, Switzerland) · 2022Review
- Roughness perception: A multisensory/crossmodal perspective.Attention, perception & psychophysics · 2022Review
- Taste Metaphors Ground Emotion Concepts Through the Shared Attribute of Valence.Frontiers in psychology · 2022Article
- Visualise the tastes from the label: A study on the taste-colour crossmodal association of crisp and dry.Frontiers in psychology · 2022Article
- Current Trends in Food Health and Safety in Cross-Cultural Sensory and Consumer Science.Foods (Basel, Switzerland) · 2021Article
- Eggs, sugar, grated bones: colour-based food preferences in autism, eating disorders, and beyond.Medical humanities · 2021Article
- Mouth Rinsing With a Pink Non-caloric, Artificially-Sweetened Solution Improves Self-Paced Running Performance and Feelings of Pleasure in Habitually Active Individuals.Frontiers in nutrition · 2021Article
- What's the Story With Blue Steak? On the Unexpected Popularity of Blue Foods.Frontiers in psychology · 2021Review
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Authors and funding
6 authors.
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Abstract
We report a cross-cultural study designed to investigate crossmodal correspondences between a variety of visual features (11 colors, 15 shapes, and 2 textures) and the five basic taste terms (bitter, salty, sour, sweet, and umami). A total of 452 participants from China, India, Malaysia, and the USA viewed color patches, shapes, and textures online and had to choose the taste term that best matched the image and then rate their confidence in their choice. Across the four groups of participants, the results revealed a number of crossmodal correspondences between certain colors/shapes and bitter, sour, and sweet tastes. Crossmodal correspondences were also documented between the color white and smooth/rough textures on the one hand and the salt taste on the other. Cross-cultural differences were observed in the correspondences between certain colors, shapes, and one of the textures and the taste terms. The taste-patterns shown by the participants from the four countries tested in the present study are quite different from one another, and these differences cannot easily be attributed merely to whether a country is Eastern or Western. These findings therefore highlight the impact of cultural background on crossmodal correspondences. As such, they raise a number of interesting questions regarding the neural mechanisms underlying crossmodal correspondences.
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