ArticleAmerican journal of preventive medicine2015
Wreaking "havoc" on smoking: social branding to reach young adult "partiers" in Oklahoma.
Article in American journal of preventive medicine, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 32 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
32 citing papers in PubMed, 1 synthesis or guideline pooled it, 48 citations in OpenAlex.
- Mass media interventions for preventing smoking in young people.The Cochrane database of systematic reviews · 2017Pooled it
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- "If I could try it, I'd try it": Qualitative study of the illegal vaping culture in Singapore.Addictive behaviors reports · 2024Article
- Young adult peer crowds, e-cigarette advertising exposure, and e-cigarette use: Test of a mediation model.Drug and alcohol dependence · 2024Article
- Effects of a nicotine warning label and vaping cessation resources on young adults' perceptions of pro-vaping instagram influencer posts.Addictive behaviors · 2024Article
- Reach, Receptivity, And Beliefs Associated With theAmerican journal of health promotion : AJHP · 2022Article
- Psychographic segmentation to identify higher-risk teen peer crowds for health communications: Validation of Virginia's Mindset Lens Survey.Frontiers in public health · 2022Article
- Association Between Area-Level Socioeconomic Deprivation and Diabetes Care Quality in US Primary Care Practices.JAMA network open · 2021Article
- "It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults.Health promotion practice · 2021Article
- Evaluation of a multimedia youth anti-smoking and girls' empowerment campaign: SKY Girls Ghana.BMC public health · 2020Article
- Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study.International journal of environmental research and public health · 2020Article
- Join the Commune: A Controlled Study of Social Branding Influencers to Decrease Smoking Among Young Adult Hipsters.American journal of health promotion : AJHP · 2020Article
- Evaluation of the Impact of a Regional Educational Advertising Campaign on Harm Perceptions of E-Cigarettes, Prevalence of E-Cigarette Use, and Quit Attempts Among Smokers.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2020Article
- Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing.BMC public health · 2020Article
- The Vaping Teenager: Understanding the Psychographics and Interests of Adolescent Vape Users to Inform Health Communication Campaigns.Tobacco use insights · 2020Article
- Youth peer crowds and risk of cigarette use: The effects of dual peer crowd identification among hip hop youth.Addictive behaviors reports · 2019Article
- Differential Associations Between Anti-Tobacco Industry Attitudes and Intention to Quit Smoking Across Young Adult Peer Crowds.American journal of health promotion : AJHP · 2019Article
- Patterns of Alcohol, Tobacco, and Substance Use Among Young Adult Peer Crowds.American journal of preventive medicine · 2019Article
- How Menthol Is Key to the Tobacco Industry's Strategy of Recruiting and Retaining Young Smokers in Singapore.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2019Article
- Consumer Health Information Technology in the Prevention of Substance Abuse: Scoping Review.Journal of medical Internet research · 2019Article
Corrections and comments
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Authors and funding
5 authors at 2 institutions in 2 countries.
Funding
Abstract
backgroundMore than 25% of young adult Oklahomans smoked cigarettes in 2012. Tobacco marketing campaigns target young adults in social environments like bars/nightclubs. Social Branding interventions are designed to compete directly with this marketing. PURPOSE: To evaluate an intervention to reduce smoking among young adult "Partiers" in Oklahoma. The Partier peer crowd was described as follows: attendance at large nightclubs, fashion consciousness, valuing physical attractiveness, and achieving social status by exuding an image of confidence and financial success.
designRepeated cross-sectional study with three time points. SETTING/
participantsRandomized time location survey samples of young adult Partier bar and club patrons in Oklahoma City (Time 1 [2010], n=1,383; Time 2 [2011], n=1,292; and Time 3 [2012], n=1,198). Data were analyzed in 2013.
interventionThe "HAVOC" Social Branding intervention was designed to associate a smoke-free lifestyle with Partiers' values, and included events at popular clubs, brand ambassador peer leaders who transmit the anti-tobacco message, social media, and tailored anti-tobacco messaging.
main outcome measuresDaily and nondaily smoking rates, and binge drinking rates (secondary).
resultsOverall, smoking rates did not change (44.1% at Time 1, 45.0% at Time 2, and 47.4% at Time 3; p=0.17), but there was a significant interaction between intervention duration and brand recall. Partiers reporting intervention recall had lower odds of daily smoking (OR=0.30 [0.10, 0.95]) and no difference in nondaily smoking, whereas Partiers who did not recall the intervention had increased odds of smoking (daily AOR=1.74 [1.04, 2.89]; nondaily AOR=1.97 [1.35, 2.87]). Among non-Partiers, those who recalled HAVOC reported no difference in smoking, and those who did not recall HAVOC reported significantly increased odds of smoking (daily AOR=1.53 [1.02, 2.31]; nondaily AOR=1.72 [1.26, 2.36]). Binge drinking rates were significantly lower (AOR=0.73 [0.59, 0.89]) overall.
conclusionsHAVOC has the potential to affect smoking behavior among Oklahoma Partiers without increasing binge drinking.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.