ArticleAmerican journal of public health2015
Recall of anti-tobacco advertisements and effects on quitting behavior: results from the California smokers cohort.
Article in American journal of public health, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
12 citing papers in PubMed, 1 synthesis or guideline pooled it.
- A systematic review and network meta-analysis of population-level interventions to tackle smoking behaviour.Nature human behaviour · 2024Pooled it
- Emotional salience of the image component facilitates recall of the text of cigarette warning labels.European journal of public health · 2019Trial
- Potential Effectiveness of Pictorial Warning Labels That Feature the Images and Personal Details of Real People.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2017Trial
- 1-866-QUIT-YES: How the Illinois Tobacco Quitline Reached Priority Audiences Through Mass Media.Tobacco use insights · 2025Article
- Institutional dynamics and learning networks.PloS one · 2022Article
- Association of Exposure to Court-Ordered Tobacco Industry Antismoking Advertisements With Intentions and Attempts to Quit Smoking Among US Adults.JAMA network open · 2020Article
- Targeting Nonsmokers to Help Smokers Quit: Features of a Large-scale Intervention.Tobacco use insights · 2020Article
- Exposure to Court-Ordered Tobacco Industry Antismoking Advertisements Among US Adults.JAMA network open · 2019Article
- Media exposure and tobacco product addiction beliefs: Findings from the 2015 Health Information National Trends Survey (HINTS-FDA 2015).Addictive behaviors · 2017Article
- Targeting modulates audiences' brain and behavioral responses to safe sex video ads.Social cognitive and affective neuroscience · 2016Article
- Changes in Internet searches associated with the "Tips from Former Smokers" campaign.American journal of preventive medicine · 2015Article
- Leveraging Big Data to Improve Health Awareness Campaigns: A Novel Evaluation of the Great American Smokeout.JMIR public health and surveillanceArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesWe assessed whether an anti-tobacco television advertisement called "Stages," which depicted a woman giving a brief emotional narrative of her experiences with tobacco use, would be recalled more often and have a greater effect on smoking cessation than 3 other advertisements with different intended themes.
methodsOur data were derived from a sample of 2596 California adult smokers. We used multivariable log-binomial and modified Poisson regression models to calculate respondents' probability of quitting as a result of advertisement recall.
resultsMore respondents recalled the "Stages" ad (58.5%) than the 3 other ads (23.1%, 23.4%, and 25.6%; P<.001). Respondents who recalled "Stages" at baseline had a higher probability than those who did not recall the ad of making a quit attempt between baseline and follow-up (adjusted risk ratio [RR]=1.18; 95% confidence interval [CI]=1.03, 1.34) and a higher probability of being in a period of smoking abstinence for at least a month at follow-up (adjusted RR=1.55; 95% CI=1.02, 2.37).
conclusionsAnti-tobacco television advertisements that depict visceral and personal messages may be recalled by a larger percentage of smokers and may have a greater impact on smoking cessation than other types of advertisements.
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