ArticlePreventive medicine2015
Tobacco industry direct mail receipt and coupon use among young adult smokers.
Article in Preventive medicine, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
20 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Tobacco Couponing: A Systematic Review of Exposures and Effects on Tobacco Initiation and Cessation.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Pooled it
- Removing Price Discounts From the Tobacco Retail Environment: Effects on College Students' Risk of Using Smokeless Tobacco, Little Cigars, and Electronic Nicotine Delivery Devices.Journal of studies on alcohol and drugs · 2026Trial
- Mobile Text Messaging for Tobacco Risk Communication Among Young Adult Community College Students: Randomized Trial of Project Debunk.JMIR mHealth and uHealth · 2021Trial
- The longitudinal association between coupon receipt and established cigarette smoking initiation among young adults in USA.Tobacco control · 2024Article
- Presence of flavoured electronic nicotine delivery system (ENDS) products in US ENDS advertisements, 2015-2020: a content analysis.BMJ open · 2023Article
- A Content Analysis of Promotional Features in US Direct-Mail From Advertisements Across Tobacco Products From 2018 to 2020.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Do tobacco industry websites target content to specific demographic groups?Drug and alcohol dependence · 2020Article
- Association between free tobacco product sample receipt and tobacco use in youth and adults in the PATH Study, 2014-2016.Preventive medicine · 2020Article
- Receipt of direct tobacco mail/email coupons and coupon redemption: Demographic and socioeconomic disparities among adult smokers in the United States.Preventive medicine · 2019Article
- Mobile Phone Text Messaging for Tobacco Risk Communication Among Young Adult Community College Students: Protocol and Baseline Overview for a Randomized Controlled Trial.JMIR research protocols · 2018Article
- Receipt of Tobacco Direct Mail Coupons and Changes in Smoking Status in a Nationally Representative Sample of US Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2018Article
- Evaluating receipt of and inability to discontinue tobacco industry direct mail.Tobacco control · 2018Article
- Adolescent tobacco coupon receipt, vulnerability characteristics and subsequent tobacco use: analysis of PATH Study, Waves 1 and 2.Tobacco control · 2018Article
- Sources and Number of Coupons for Cigarettes and Snus Received by a Cohort of Young Adults.American journal of health promotion : AJHP · 2018Article
- Promotions on Newport and Marlboro Cigarette Packages: A National Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2017Article
- Direct Marketing Promotion and Electronic Cigarette Use Among US Adults, National Adult Tobacco Survey, 2013-2014.Preventing chronic disease · 2017Article
- Historical declines and disparities in cigarette coupon saving among adolescents in the United States, 1997-2013.Preventive medicine · 2017Article
- Reaching consumers: How the tobacco industry uses email marketing.Preventive medicine reports · 2016Article
- "Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies.Tobacco control · 2016Article
- Indoor tanning users' experiences with tanning salon direct to consumer marketing.Journal of the American Academy of Dermatology · 2015Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
objectiveTo examine young adult smokers' receipt of tobacco industry direct mail and use of coupons to purchase cigarettes.
methodA total of 699 young adults from a 2011 national survey who reported smoking every day/some days provided self-report data on past-six month receipt of direct mail and past-six month use of coupons to purchase cigarettes. Multivariable logistic regression models were used to calculate adjusted odds of direct mail receipt and coupon use.
resultsOverall, 25.1% of young adult smokers reported receiving direct mail from a tobacco company and 24.2% had used a coupon to buy cigarettes in the past 6 months. Direct mail receipt and coupon use to purchase cigarettes were significantly higher among females, daily smokers, and whites. Nearly 70% of smokers who received direct mail had also used a coupon to purchase cigarettes in the preceding 6 months. Brand websites were the most commonly reported means of joining a direct mailing list.
conclusionThis study adds to limited research showing receipt of direct mail and use of price reducing coupons by young adults. Also, higher rates of direct mail receipt and coupon use among females suggest that these strategies may be especially effective in encouraging smoking in females.
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