ArticleHealth communication2015
On the conceptual ambiguity surrounding perceived message effectiveness.
Article in Health communication, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 26 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
26 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-Analysis.Health communication · 2020Pooled it
- Systematic Review of Measures Used in Pictorial Cigarette Pack Warning Experiments.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2017Pooled it
- Examining the Longitudinal Relationship Between Perceived and Actual Message Effectiveness: A Randomized Trial.Health communication · 2024Trial
- Comparison of Message and Effects Perceptions forHealth communication · 2021Trial
- Youth Receptivity to FDA's The Real Cost Tobacco Prevention Campaign: Evidence From Message Pretesting.Journal of health communication · 2016Trial
- Development and validation of the Perceived Effectiveness of Nutrition Messages Scale.Scientific reports · 2024Article
- Development and validation of the Alcohol Message Perceived Effectiveness Scale.Scientific reports · 2023Article
- Examining gain- and loss-framed messages in a novel breast cancer screening/cardiovascular context: Does framing matter?PEC innovation · 2022Article
- Exploring the perceived effectiveness and cultural acceptability of COVID-19 relevant social media intervention content among Alaska Native people who Smoke: The CAN Quit study.Preventive medicine reports · 2022Article
- Improving rural White men's attitudes toward clinical trial messaging and participation: effects of framing, exemplars and trust.Health education research · 2022Article
- Perceived communication effectiveness in implementation strategies: a measurement scale.Implementation science communications · 2022Article
- A Content Analysis of U.S. Adults' Open-Ended Responses to E-Cigarette Risk Messages.Health communication · 2022Article
- Development of a rating scale for measuring resistance to persuasive health messages.Environmental health and preventive medicine · 2022Article
- Tool to assess appeal-aversion response to graphic warning labels on cigarette packs among US smokers.Tobacco control · 2021Article
- Incremental criterion validity of message perceptions and effects perceptions in the context of anti-smoking messages.Journal of behavioral medicine · 2021Article
- UNC Perceived Message Effectiveness: Validation of a Brief Scale.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2019Article
- Testing messages about comparative risk of electronic cigarettes and combusted cigarettes.Tobacco control · 2019Article
- Can I Influence You? Development of a Scale to Measure Perceived Persuasiveness and Two Studies Showing the Use of the Scale.Frontiers in artificial intelligence · 2019Article
- Eye Movement Patterns in Response to Anti-Binge Drinking Messages.Health communication · 2018Article
- Effects of cultural cues on perceptions of HPV vaccination messages among parents and guardians of American Indian youth.Preventive medicine · 2018Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
Health message quality is best understood in terms of a message's ability to effectively produce change in the variables that it was designed to change. The importance of determining a message's effectiveness in producing change prior to implementation is clear: The better a message's potential effectiveness is understood, the better able interventionists are to distinguish effective from ineffective messages before allocating scarce resources to message implementation. For this purpose, research has relied on perceived message effectiveness measures as a proxy of a message's potential effectiveness. Remarkably, however, very little conceptual work has been done on perceived message effectiveness, which renders its measures underinformed and inconsistent across studies. To encourage greater conceptual work on this important construct, we review several threats to the validity of existing measures and consider strategies for improving our understanding of perceived message effectiveness.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.