ArticleEvolutionary psychology : an international journal of evolutionary approaches to psychology and behavior2014
Effects of watching eyes and norm cues on charitable giving in a surreptitious behavioral experiment.
Article in Evolutionary psychology : an international journal of evolutionary approaches to psychology and behavior, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
What it found
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Who cites it
12 citing papers in PubMed.
- Surveillance cues do not enhance altruistic behavior among anonymous strangers in the field.PloS one · 2018Trial
- Acute social and physical stress interact to influence social behavior: The role of social anxiety.PloS one · 2018Trial
- The Interaction of Facial Expression and Donor-Recipient Eye Contact in Donation Intentions: Based on the Intensity of Emotion.Frontiers in psychology · 2021Article
- Article
- Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression.Frontiers in psychology · 2020Article
- Eye contact effects on social preference and face recognition in normal ageing and in Alzheimer's disease.Psychological research · 2019Article
- Eyes, More Than Other Facial Features, Enhance Real-World Donation Behavior.Human nature (Hawthorne, N.Y.) · 2018Article
- Sociality Mental Modes Modulate the Processing of Advice-Giving: An Event-Related Potentials Study.Frontiers in psychology · 2018Article
- Article
- The Watching-Eye Effect on Prosocial Lying.Evolutionary psychology : an international journal of evolutionary approaches to psychology and behavior · 2015Article
- Butterfly Eyespots: Their Potential Influence on Aesthetic Preferences and Conservation Attitudes.PloS one · 2015Article
- Social Eavesdropping: Can You Hear the Emotionality in a "Hello" That Is Not Meant for You?i-PerceptionArticle
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
A series of experimental studies by multiple groups of researchers have found that displaying images of watching eyes causes people to behave more prosocially. It is not yet clear whether watching eyes increase prosocial motivation per se, or whether they simply make people's behavior more normative. Here, we report results from a surreptitious behavioral experiment examining the impacts of watching eye images and cues to local norms on charitable donations in a controlled setting. Eye images significantly increased average donations. Eye images did not make people conform more closely to the apparent norm overall. Instead, there were different patterns according to the apparent norm. For an apparent norm of small donations, eye images made many participants more generous than the norm. For an apparent norm of large donations, there was an excess of participants giving zero in the no-eyes treatment, which was abolished in the eyes treatment. Our results can be explained by a combination of watching eyes increasing prosocial motivation and reluctance to leave a donation visibly less generous than the norm.
Indexed as
Identifiers
25331033PMC10437101What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.