Trial reportHealth communication2015
Changing attitudes toward smoking and smoking susceptibility through peer crowd targeting: more evidence from a controlled study.
Trial report in Health communication, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
13 citing papers in PubMed, 30 citations in OpenAlex.
- Does removing menthol cigarettes in convenience stores reduce susceptibility to cigarette smoking? An experimental investigation in young people.Drug and alcohol dependence · 2023Trial
- Just a Spoonful of Sugar Helps the Messages Go Down: Using Stories and Vicarious Self-Affirmation to Reduce e-Cigarette Use.Health communication · 2019Trial
- Measuring susceptibility to use tobacco in an increasingly complex consumer marketplace: How many questions do we really need?Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2025Article
- Peer Crowds and Tobacco Product Use in Hawai'i: A Qualitative Study.International journal of environmental research and public health · 2023Article
- Psychographic segmentation to identify higher-risk teen peer crowds for health communications: Validation of Virginia's Mindset Lens Survey.Frontiers in public health · 2022Article
- "It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults.Health promotion practice · 2021Article
- Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing.BMC public health · 2020Article
- The Vaping Teenager: Understanding the Psychographics and Interests of Adolescent Vape Users to Inform Health Communication Campaigns.Tobacco use insights · 2020Article
- Obscenity of Cigarette and Hookah Smoking in Iranian Adolescents: A Longitudinal School-based Study.International journal of preventive medicine · 2019Article
- The Hip Hop peer crowd: An opportunity for intervention to reduce tobacco use among at-risk youth.Addictive behaviors · 2018Article
- Bars, Nightclubs, and Cancer Prevention: New Approaches to Reduce Young Adult Cigarette Smoking.American journal of preventive medicine · 2017Article
- Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns.American journal of public health · 2017Article
- Peer crowd affiliation as a segmentation tool for young adult tobacco use.Tobacco control · 2016Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors at 1 institution in 1 country.
Funding
Abstract
Peer crowd identification consistently predicts an adolescent's smoking behavior. As such, several interventions have targeted adolescents and young adults based on their identification with a specific crowd (e.g., Hipsters). This study uses a controlled experimental design to isolate and test the effect of peer crowd targeting in an antismoking ad on antismoking attitudes and smoking susceptibility. Two hundred and thirty-nine adolescents, age 13-15 years, completed a baseline survey and then viewed an antismoking ad targeting one of eight crowds; 1 week later they completed a posttest. Participants were assessed on antismoking attitudes and smoking susceptibility. Adolescents who strongly identified with the crowd targeted by the ad reported stronger antismoking attitudes and lower levels of smoking susceptibility. Those who disidentified with the crowd targeted in the ad exhibited not statistically significant increases in smoking susceptibility and weaker antismoking attitudes at posttest. These findings indicate that targeting youths based on their peer crowd is a useful strategy for antismoking interventions. Additional research should further examine whether youths who disidentify with the targeted crowd in an ad exhibit reactance against the message.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.