ArticleGlobal health action2014
Obesogenic television food advertising to children in Malaysia: sociocultural variations.
Article in Global health action, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers, 1 of them a synthesis that pooled it.
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Who cites it
21 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Measuring the Power of Food Marketing to Children: a Review of Recent Literature.Current nutrition reports · 2019Pooled it
- Scrutinizing the impact of two self-regulation policies on unhealthy food marketing in children's popular television in Malaysia: a multiple-year repeated evaluation using a harmonized protocol.Global health action · 2025Article
- The nature and frequency of food and beverage marketing on Kenyan national television: a mixed-method analysis of food advertisements, parent and children's perspectives.BMC medicine · 2025Article
- Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach.JMIR pediatrics and parenting · 2024Article
- A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022.Globalization and health · 2024Article
- The Association of Eating Behaviour with Physical Activity and Screen Time among Adolescents in the Klang Valley, Malaysia: A Cross-Sectional Study.Healthcare (Basel, Switzerland) · 2023Article
- The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China.BMC public health · 2022Article
- Food environment research is needed to improve nutrition and well-being in Asia and the Pacific.Public health nutrition · 2021Article
- Policy Inertia on Regulating Food Marketing to Children: A Case Study of Malaysia.International journal of environmental research and public health · 2021Article
- Status of nutritional literacy in adolescents in the semi-rural area in Turkey and related factors.Public health nutrition · 2021Article
- Non-core food product advertising on free-to-air television in Hong Kong.Public health nutrition · 2020Article
- Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark.Public health nutrition · 2020Article
- Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study.BMC public health · 2020Article
- Food Environment Research in Low- and Middle-Income Countries: A Systematic Scoping Review.Advances in nutrition (Bethesda, Md.) · 2020Article
- Identifying food marketing to teenagers: a scoping review.The international journal of behavioral nutrition and physical activity · 2019Article
- Food and Beverage Cues Featured in YouTube Videos of Social Media Influencers Popular With Children: An Exploratory Study.Frontiers in psychology · 2019Article
- Extent of implementation of food environment policies by the Malaysian Government: gaps and priority recommendations.Public health nutrition · 2018Article
- Unhealthy food and non-alcoholic beverage advertising on children's, youth and family free-to-air and digital television programmes in Thailand.BMC public health · 2018Article
- The obesogenic environment around elementary schools: food and beverage marketing to children in two Mexican cities.BMC public health · 2018Article
- Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka.Asia-Pacific journal of public health · 2016Article
Corrections and comments
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Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundFood advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is a huge potential for market growth of unhealthy foods concomitant with poor regulatory infrastructure. Further, in developing countries with multi-ethnic societies, information is scarce on the nature of TV advertising targeting children.
objectivesTo measure exposure and power of TV food marketing to children on popular multi-ethnic TV stations in Malaysia.
designEthnic-specific popular TV channels were identified using industry data. TV transmissions were recorded for each channel from November 2012 to August 2013 (16 hr/day) for randomly selected weekdays and weekend days during normal days and repeated during school holidays (n=88 days). Coded food/beverage advertisements were grouped into core (healthy), non-core (non-healthy), or miscellaneous (unclassified) food categories. Peak viewing time (PVT) and persuasive marketing techniques were identified.
resultsNon-core foods were predominant in TV food advertising, and rates were greater during school holidays compared to normal days (3.51 vs 1.93 food ads/hr/channel, p<0.001). During normal days' PVT, the ratio of non-core to core food advertising was higher (3.25 food ads/hr/channel), and this more than trebled during school holidays to 10.25 food ads/hr/channel. Popular channels for Indian children had the lowest rate of food advertising relative to other ethnic groups. However, sugary drinks remained a popular non-core product advertised across all broadcast periods and channels. Notably, promotional characters doubled for non-core foods during school holidays compared to normal days (1.91 vs 0.93 food ads/hr/channel, p<0.001).
conclusionsThis study highlights non-core food advertising, and predominantly sugary drinks are commonly screened on Malaysian TV channels. The majority of these sugary drinks were advertised by multinational companies, and this observation warrants regulatory attention.
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