ArticlePublic health nutrition2015
Televised obesity-prevention advertising across US media markets: exposure and content, 2010-2011.
Article in Public health nutrition, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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Who cites it
7 citing papers in PubMed.
- Was health skepticism accounted for in communication about the COVID-19 vaccine? A content analysis of federally-sponsored public service announcements about the vaccine to protect against COVID-19 in the United States.Preventive medicine reports · 2025Article
- Trends and economic inequalities in obesity prevalence in Ghana: a cross-sectional study spanning 2008-2022.Journal of health, population, and nutrition · 2025Article
- Weight Stigma in the Development, Maintenance, and Treatment of Eating Disorders: A Case Series Informing Implications for Research and Practice.Research on child and adolescent psychopathology · 2025Article
- Serving the public? A content analysis of COVID-19 public service announcements airing from March - December of 2020 in the U.S.Preventive medicine reports · 2022Article
- Article
- Geographic patterns and socioeconomic differences in the nutritional quality of household packaged food purchases in the United States.Health & place · 2021Article
- Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience.BMC public health · 2017Article
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
objectiveTo examine levels of exposure and content characteristics for recent televised obesity-prevention campaigns sponsored by state and community health departments, federal agencies, non-profit organizations and television stations in the USA.
designNielsen television ratings for obesity-prevention advertising were collected for the top seventy-five US media markets and were used to calculate household exposure levels for 2010 and 2011. Governmental advertisements were coded for content.
settingUnited States.
resultsAverage household exposure to obesity-prevention campaigns was 2·6 advertisements per month. Exposure increased by 31 % between 2010 and 2011, largely driven by increases in federal advertisements. In 2011, the federal government accounted for 62 % of obesity-prevention exposure, non-profit organizations for 9 %, community departments for 8 %, state departments for 3 %, and television station-sponsored public-service announcements for 17 %. The greatest percentage increase between 2010 and 2011 was in community advertising, reflecting efforts funded by the Communities Putting Prevention to Work (CPPW) programme. Among thirty-four state and community campaigns, the majority advocated both healthy eating and physical activity (53 %). Campaigns typically had positive or neutral emotional valence (94 %). Obesity or overweight was mentioned in 47 % of campaigns, but only 9 % specifically advocated weight loss.
conclusionsExposure to televised obesity-prevention advertising increased from 2010 to 2011 and was higher than previously found in 1999-2003, apart from in 2003 during the federal VERB campaign. Nevertheless, exposure remains low relative to advertising for unhealthy foods. New federal campaigns have increased exposure to obesity-prevention advertising nationally, while CPPW grants have increased exposure for targeted areas.
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