Evidence map›Paper›PMID 25045624›Full record

ArticleInternet interventions2014

Facebook Recruitment of Young Adult Smokers for a Cessation Trial: Methods, Metrics, and Lessons Learned.

Danielle E Ramo, Theresa M S Rodriguez, Kathryn Chavez, Markus J Sommer, Judith J Prochaska

3 registry-linked trialsAbstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Internet interventions, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to 3 registered trials, which are not on this map. Cited by 121 papers, 5 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
121citing papers in PubMed, 5 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

NCT02207036 nacompletednot on this map

Social Media Intervention for Young Adult Smokers

TypeinterventionalSponsorUniversity of California, San FranciscoRan2014 to 2016Enrolled501ConditionsSmokingArmsFacebook intervention, Smokefree.gov
NCT03259360 nacompletednot on this mapstarted 2018, after this paper: background citation

A Facebook Intervention for Young Sexual and Gender Minority Smokers

TypeinterventionalSponsorUniversity of California, San FranciscoRan2018 to 2020Enrolled165ConditionsTobacco Use, Smoking, Tobacco Dependence, Tobacco Use DisorderArmsPOP:, TSP:
NCT03553992 nacompletednot on this mapstarted 2018, after this paper: background citation

An Extended Facebook Intervention for Young Sexual and Gender Minority Smokers

TypeinterventionalSponsorUniversity of California, San FranciscoRan2018 to 2019Enrolled173ConditionsTobacco Use, Smoking, Tobacco Dependence, Tobacco Use DisorderArmsPOP-6:, TSP-6:
3 · Its place in the literature

Who cites it

121 citing papers in PubMed, 5 syntheses or guidelines pooled it.

  1. Pooled it
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  14. Multiple Health Risk Behaviors in Young Adult Smokers: Stages of Change and Stability over Time.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2020
    Trial
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  16. Smoking cessation intervention trial outcomes for sexual and gender minority young adults.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2019
    Trial
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61 more citing papers are in PubMed but not listed here.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Danielle E RamoDepartment of Psychiatry, University of California, San Francisco, San Francisco, CA, USA.
Theresa M S RodriguezDiabetes Center, University of California, San Francisco, San Francisco, CA, USA.
Kathryn ChavezDepartment of Psychiatry, University of California, San Francisco, San Francisco, CA, USA.
Markus J SommerDepartment of Environmental Science, Policy, and Management, University of California, Berkeley, Berkeley, CA, USA.
Judith J ProchaskaStanford Prevention Research Center, Department of Medicine, Stanford University, Stanford, CA, USA and Department of Medicine, University of California, San Francisco, San Francisco, CA, USA.

Funding

Engaging University of California Stakeholders for Biorespository ResearchUL1TR000004 · NCATS · UNIVERSITY OF CALIFORNIA, SAN FRANCISCO · PI GRANDIS, JENNIFER RUBIN · 2012 to 2015
$78.0M
TREATMENTS FOR COMPLEX PATIENTS IN NEW SETTINGSP50DA009253 · NIDA · UNIVERSITY OF CALIFORNIA, SAN FRANCISCO · PI GUYDISH, JOSEPH R · 1994 to 2014
$28.2M
Evaluation of Tobacco Treatment Strategies for Inpatient PsychiatryR01MH083684 · NIMH · UNIVERSITY OF CALIFORNIA, SAN FRANCISCO · PI PROCHASKA, JUDITH J. · 2009 to 2013
$2.6M
Social Media Intervention for Young Adult SmokersK23DA032578 · NIDA · UNIVERSITY OF CALIFORNIA, SAN FRANCISCO · PI RAMO, DANIELLE E · 2012 to 2016
$927k
NCATS NIH HHS UL1 TR000004NIDA NIH HHS K23 DA032578NIDA NIH HHS P50 DA009253NIMH NIH HHS R01 MH083684
6 · The paper itself

Abstract

Further understanding is needed of the functionalities and efficiency of social media for health intervention research recruitment. Facebook was examined as a mechanism to recruit young adults for a smoking cessation intervention. An ad campaign targeting young adult smokers tested specific messaging based on market theory and successful strategies used to recruit smokers in previous clinical trials (i.e. informative, call to action, scarcity, social norms), previously successful ads, and general messaging. Images were selected to target smokers (e.g., lit cigarette), appeal to the target age, vary demographically, and vary graphically (cartoon, photo, logo). Facebook's Ads Manager was used over 7 weeks (6/10/13 - 7/29/13), targeted by age (18-25), location (U.S.), and language (English), and employed multiple ad types (newsfeed, standard, promoted posts, sponsored stories) and keywords. Ads linked to the online screening survey or study Facebook page. The 36 different ads generated 3,198,373 impressions, 5,895 unique clicks, at an overall cost of $2,024 ($0.34/click). Images of smoking and newsfeed ads had the greatest reach and clicks at the lowest cost. Of 5,895 unique clicks, 586 (10%) were study eligible and 230 (39%) consented. Advertising costs averaged $8.80 per eligible, consented participant. The final study sample (n=79) was largely Caucasian (77%) and male (69%), averaging 11 cigarettes/day (SD=8.3) and 2.7 years smoking (SD=0.7). Facebook is a useful, cost-effective recruitment source for young adult smokers. Ads posted via newsfeed posts were particularly successful, likely because they were viewable via mobile phone. Efforts to engage more ethnic minorities, young women, and smokers motivated to quit are needed.

Indexed as

Facebookparticipant recruitmentsmoking cessationsocial mediatobaccoyoung adult

Identifiers

PMID25045624
PMCPMC4100621

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.