ArticleAlcoholism, clinical and experimental research2014
The relationship between brand-specific alcohol advertising on television and brand-specific consumption among underage youth.
Article in Alcoholism, clinical and experimental research, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 36 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
36 citing papers in PubMed, 2 syntheses or guidelines pooled it, 56 citations in OpenAlex.
- Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors: A Systematic Review of Cross-Sectional Studies.Journal of studies on alcohol and drugs. Supplement · 2020Pooled it
- Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.Alcohol and alcoholism (Oxford, Oxfordshire) · 2017Pooled it
- Impact of alcohol-promoting and alcohol-warning advertisements on alcohol consumption, affect, and implicit cognition in heavy-drinking young adults: A laboratory-based randomized controlled trial.British journal of health psychology · 2017Trial
- Estimated Exposure to Televised Alcohol Advertisements Among Children and Adolescents.JAMA network open · 2025Article
- A qualitative analysis of adolescents' perspectives on peer and influencer alcohol-related posts on social media.Drug and alcohol review · 2024Article
- Are Lower-Strength Beers Gateways to Higher-Strength Beers? Time Series Analyses of Household Purchases from 64,280 British Households, 2015-2018.Alcohol and alcoholism (Oxford, Oxfordshire) · 2022Article
- Mechanisms Underlying Associations between Media Alcohol Exposure, Parenting, and Early Adolescent Drinking: A Moderated Sequential Mediation Model.Journal of youth and adolescence · 2021Article
- Digital images of pediatric mental disorders do not accurately represent the conditions.Heliyon · 2020Article
- Similarities Between Alcohol and Tobacco Advertising Exposure and Adolescent Use of Each of These Substances.Journal of studies on alcohol and drugs. Supplement · 2020Review
- Psychological Processes Underlying Effects of Alcohol Marketing on Youth Drinking.Journal of studies on alcohol and drugs. Supplement · 2020Review
- The Alcohol Marketing Landscape: Alcohol Industry Size, Structure, Strategies, and Public Health Responses.Journal of studies on alcohol and drugs. Supplement · 2020Article
- A content analysis of alcohol content in UK television.Journal of public health (Oxford, England) · 2019Article
- A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.Journal of studies on alcohol and drugs · 2019Article
- Behavioral Science and the Prevention of Adolescent Substance Abuse.Perspectives on behavior science · 2019Article
- Influence of child-targeted fast food TV advertising exposure on fast food intake: A longitudinal study of preschool-age children.Appetite · 2019Article
- Young Thai People's Exposure to Alcohol Portrayals in Society and the Media: A Qualitative Study for Policy Implications.International journal of behavioral medicine · 2019Article
- Television and Magazine Alcohol Advertising: Exposure and Trends by Sex and Age.Journal of studies on alcohol and drugs · 2018Article
- Media/Marketing Influences on Adolescent and Young Adult Substance Abuse.Current addiction reports · 2018Article
- Aspirational Brand Choice and Underage Alcohol Use.Journal of studies on alcohol and drugs · 2018Article
- Alcohol Content in the 'Hyper-Reality' MTV Show 'Geordie Shore'.Alcohol and alcoholism (Oxford, Oxfordshire) · 2018Article
Corrections and comments
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Authors and funding
9 authors at 4 institutions in 1 country.
Funding
Abstract
backgroundBeing able to investigate the relationship between underage drinkers' preferences for particular brands and their exposure to advertising for those brands would represent a significant advance in alcohol marketing research. However, no previous national study has examined the relationship between underage youth exposure to brand-specific alcohol advertising and consumption of those brands.
methodsWe conducted a cross-sectional, Internet-based survey of a national sample of 1,031 youth, ages 13-20, who had consumed at least 1 drink of alcohol in the past 30 days. We ascertained all alcohol brands consumed by respondents in the past 30 days. The main outcome measure was brand-specific consumption during the past 30 days, measured as a dichotomous variable. The main predictor variable was exposure to brand-specific alcohol advertising on television. The respondents reported which of 20 television shows popular with youth they had watched during the past 30 days. For each respondent, we calculated a standard measure of potential exposure to the brand-specific alcohol advertising that aired on those shows during the preceding 12 months, based on Nielsen (New York, NY) estimates of the youth audience for each show's telecasts.
resultsCompared to no brand-specific advertising exposure, any exposure was associated with an increased likelihood of brand-specific consumption (adjusted odds ratio 3.02; 95% confidence interval: 2.61-3.49) after controlling for several individual- and brand-level variables. When measured as a continuous variable, the relationship between advertising exposure and brand consumption was nonlinear, with a large association at lower levels of exposure and diminishing incremental effects as the level of exposure increased.
conclusionsThere is a robust relationship between youth's brand-specific exposure to alcohol advertising on television and their consumption of those same alcohol brands during the past 30 days. This study provides further evidence of a strong association between alcohol advertising and youth drinking behavior.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.