SynthesisTobacco control2015
Economic evaluations of tobacco control mass media campaigns: a systematic review.
Synthesis in Tobacco control, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
18 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Mass media interventions for smoking cessation in adults.The Cochrane database of systematic reviews · 2017Pooled it
- Exploring Perspectives Towards the Gambling Industry and Its Marketing Strategies Among Young People in Western Australia.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025Article
- Big tobacco's dirty tricks: Seven key tactics of the tobacco industry.Tobacco prevention & cessation · 2023Article
- Tobacco and cannabis use advertisements targeting adolescents and young adults on Snapchat in 2019.Preventive medicine reports · 2022Article
- Review
- Implementing population-wide mass media campaigns: Key drivers to meet global recommendations on fruit and vegetable consumption.PloS one · 2022Article
- Effectiveness of 'Mois sans tabac 2016': A French social marketing campaign against smoking.Tobacco induced diseases · 2021Article
- Cost-Effectiveness of Using Mass Media to Prevent Tobacco Use among Youth and Young Adults: The FinishIt Campaign.International journal of environmental research and public health · 2019Article
- Using Facebook to reduce smoking among Australian Aboriginal and Torres Strait Islander people: a participatory grounded action study.BMC public health · 2019Article
- Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts.BMC public health · 2019Article
- Cost-Effectiveness Analysis of The Real Cost Campaign's Effect on Smoking Prevention.American journal of preventive medicine · 2018Article
- Associations between tobacco control mass media campaign expenditure and smoking prevalence and quitting in England: a time series analysis.Tobacco control · 2018Article
- Estimates of effectiveness and reach for 'return on investment' modelling of smoking cessation interventions using data from England.Addiction (Abingdon, England) · 2018Article
- Smoking, health-related quality of life and economic evaluation.The European journal of health economics : HEPAC : health economics in prevention and care · 2018Article
- Comparing the Cost-Effectiveness of Campaigns DeliveredFrontiers in public health · 2018Review
- Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements.Journal of visualized experiments : JoVE · 2017Article
- The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis.Addiction (Abingdon, England) · 2017Article
- Tobacco use cessation interventions for lesbian, gay, bisexual, transgender and queer youth and young adults: A scoping review.Preventive medicine reports · 2017Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
backgroundInternational evidence shows that mass media campaigns are effective tobacco control interventions. However, they require substantial investment; a key question is whether their costs are justified by their benefits. The aim of this study was to systematically and comprehensively review economic evaluations of tobacco control mass media campaigns.
methodsAn electronic search of databases and grey literature was conducted to identify all published economic evaluations of tobacco control mass media campaigns. The authors reviewed studies independently and assessed the quality of studies using the Drummond 10-point checklist. A narrative synthesis was used to summarise the key features and quality of the identified studies.
results10 studies met the inclusion criteria and were included in the review. All the studies included a cost effectiveness analysis, a cost utility analysis or both. The methods were highly heterogeneous, particularly in terms of the types of costs included. On the whole, studies were well conducted, but the interventions were often poorly described in terms of campaign content and intensity, and cost information was frequently inadequate. All studies concluded that tobacco control mass media campaigns are a cost effective public health intervention.
conclusionsThe evidence on the cost effectiveness of tobacco control mass media campaigns is limited, but of acceptable quality and consistently suggests that they offer good value for money.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.