ArticleHealth education research2015
Promotion of waterpipe tobacco use, its variants and accessories in young adult newspapers: a content analysis of message portrayal.
Article in Health education research, 2015. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
What it found
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
10 citing papers in PubMed.
- The prevalence of waterpipe tobacco smoking among Polish youths.Archives of medical science : AMS · 2021Article
- Associations of Tobacco Advertising Appeal With Intentions to Use Alternative Tobacco Products Among Young Tobacco Users Experiencing Homelessness.American journal of health promotion : AJHP · 2020Article
- The Usage and Associated Factors of Alternative Tobacco Products among School-going Youth in Central Appalachia.Journal of health care for the poor and underserved · 2019Article
- Reasons for use, potential use, or discontinued use of hookah among US young adult college students.Tobacco prevention & cessation · 2018Article
- Developing mobile phone text messages for tobacco risk communication among college students: a mixed methods study.BMC public health · 2017Article
- Mixed methods research in tobacco control with youth and young adults: A methodological review of current strategies.PloS one · 2017Review
- Knowledge About the Waterpipe (Hookah), a Qualitative Assessment Among Community Workers in a Major Urban Center in Canada.Journal of community health · 2016Article
- Waterpipe Tobacco Smoking and Susceptibility to Cigarette Smoking Among Young Adults in the United States, 2012-2013.Preventing chronic disease · 2016Article
- Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition.Tobacco control · 2015Article
- The allure of the waterpipe: a narrative review of factors affecting the epidemic rise in waterpipe smoking among young persons globally.Tobacco control · 2015Review
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
The objective of our study was to identify waterpipe tobacco smoking advertisements and those that promoted a range of products and accessories used to smoke waterpipe tobacco. The content of these advertisements was analyzed to understand the messages portrayed about waterpipe tobacco smoking in young adult (aged 18-30) newspapers. The study methods include monitoring of six newspapers targeting young adults from four major cities in the Southeastern United States over a 6-month period. A total of 87 advertisements were found; 73.5% (64) were distinct and content analyzed. The study results showed that of the advertisements analyzed, 25% advertised waterpipe tobacco smoking, 54.7% featured waterpipe tobacco smoking and other tobacco use, 14.1% featured non-tobacco waterpipe variants (i.e. vaporizers), and 6.3% featured waterpipe apparatus accessories (e.g. charcoal, hoses). The sociability (34%) and sensuality (29.7%) of waterpipe smoking were promoted themes. Alternative to cigarette use messages (3.1%), and harm-reduction messages (17.1%) emphasized that smoking waterpipe tobacco using the featured accessory or waterpipe variant was a healthier experience than cigarette smoking. The study concluded that the messages that promoted waterpipe tobacco smoking to young adults are parallel to those used to promote cigarette use. Tobacco control professionals should continue to monitor young adult newspapers as a source of waterpipe-related advertising.
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