ArticleBMC oral health2014
Assessment of periodontal knowledge following a mass media oral health promotion campaign: a population-based study.
Article in BMC oral health, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers.
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Who cites it
20 citing papers in PubMed.
- Children's Drawings as a Tool to Explore the Emotional Experience of Migrant Children in Dental Care: A Qualitative Study in Italy.Children (Basel, Switzerland) · 2026Article
- Periodontists' perceptions and attitudes toward the use of social media for professional purposes in Saudi Arabia.BMC oral health · 2023Article
- Development and acceptability of behavioral interventions promoting mothers' brushing of pre-school children's teeth: The preparation phase of the multi-phase optimization strategy framework.BMC oral health · 2023Article
- Review
- Mass media campaigns for the promotion of oral health: a scoping review.BMC oral health · 2022Article
- Investigating the Level of Knowledge of the Community about Oral and Dental Health.European journal of dentistry · 2021Article
- Effectiveness of oral health education on 8- to 10-year-old school children in rural areas of the Magway Region, Myanmar.BMC oral health · 2021Article
- The oral health and periodontal diseases awareness and knowledge in the Iraqi population: Online-based survey.Clinical and experimental dental research · 2020Article
- A public health approach for prevention of periodontal disease.Periodontology 2000 · 2020Review
- Article
- Oral health of 6-7 year-old children according to the Caries Assessment Spectrum and Treatment (CAST) index.BMC oral health · 2019Article
- Chinese Urban Hui Muslims' Access to and Evaluation of Cardiovascular Diseases-Related Health Information from Different Sources.International journal of environmental research and public health · 2018Article
- Article
- Knowledge, attitude, and practice of parents of 7-12-year-old children regarding fissure sealant therapy and professional fluoride therapy.Journal of education and health promotion · 2017Article
- Article
- Oral Health Literacy: How much Italian people know about the dental hygienist.Journal of clinical and experimental dentistry · 2017Article
- Evaluation of the Impact of a Mass Media Campaign on Periodontal Knowledge among Iranian Adults: A Three-Month Follow-Up.PloS one · 2017Article
- Awareness, utilization, and determinants of using oral diseases prevention methods among Saudi adults - a clinic-based pilot study.International journal of health sciences · 2016Article
- Effect of Reinforcement of Oral Health Education Message through Short Messaging Service in Mobile Phones: A Quasi-Experimental Trial.International journal of telemedicine and applications · 2016Article
- Editorial: Periodontal Disease - A Public Health Problem.Frontiers in public health · 2015Article
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5 authors.
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Abstract
backgroundOral health promotion can be achieved through education using various approaches including mass media health education campaigns. Mass media campaigns might increase oral health knowledge and perhaps could lead to desired behaviour changes and prevention of oral diseases. The aim of this study was to assess the effect of a national television campaign on knowledge of periodontal health among Iranian adults.
methodsWe conducted a population-based survey among adults aged 18-50 using a stratified multistage sampling method in the 22 districts of Tehran, Iran, in 2011. All participants were interviewed at two points in time: baseline (before launching the campaign) and follow-up assessment (after the campaign was finished) by using a validated instrument. The campaign included an animation clip about periodontal health and disease that was telecasted for ten days from several national TV channels. The instrument included items related to aetiology and sign of gum disease. Periodontal knowledge score and its change were calculated for each participant and were evaluated using statistical analyses in order to examine the effect of the campaign.
resultsIn all 791 individuals (mean age: 32.6 years) were interviewed at baseline. Of these, 543 individuals were followed one month after the campaign. However, only 163 out of 543 reported that they had seen the campaign. Thus, comparison was made between those who had seen the campaign and who did not. The knowledge scores improved significantly among those who saw the campaign compared to those who did not (the mean knowledge score improvement 0.61 ± 0.96 versus 0.29 ± 0.8 respectively, p < 0.001). The results obtained from multiple logistic regression analysis indicated that improvement in periodontal knowledge was significantly associated with exposure to the campaign (OR = 2.20, 95% CI = 1.37-3.54), female gender (OR = 1.59, 95% CI = 1.05-2.43), being in age group 25-34 (OR = 1.76, 95% CI = 1.00-3.08), having higher education (high school: OR = 2.34, 95% CI = 1.23-4.43; university: OR = 3.33, 95% CI = 1.66-6.64), and baseline knowledge (OR = 0.25, 95% CI = 0.17-0.36).
conclusionThe study demonstrated a significant impact of the mass media campaign on Iranian adults' knowledge regarding periodontal health and disease.
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