ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2014
Tobacco direct mail marketing and smoking behaviors in a cohort of adolescents and young adults from the U.S. upper Midwest: a prospective analysis.
Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers, 1 of them a synthesis that pooled it.
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Who cites it
18 citing papers in PubMed, 1 synthesis or guideline pooled it, 23 citations in OpenAlex.
- Tobacco Couponing: A Systematic Review of Exposures and Effects on Tobacco Initiation and Cessation.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Pooled it
- The longitudinal association between coupon receipt and established cigarette smoking initiation among young adults in USA.Tobacco control · 2024Article
- Financial hardship during the COVID-19 pandemic and increased receipt of commercial tobacco discount coupons among US adults who use commercial tobacco.Tobacco control · 2024Article
- Follow the money: a closer look at US tobacco industry marketing expenditures.Tobacco control · 2023Article
- Presence of flavoured electronic nicotine delivery system (ENDS) products in US ENDS advertisements, 2015-2020: a content analysis.BMJ open · 2023Article
- The Longitudinal Association Between Cigarette Coupon Receipt and Short-term Smoking Cessation Among US Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Article
- Exposure to Multimedia Tobacco Marketing and Product Use Among Youth: A Longitudinal Analysis.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2020Article
- Association between free tobacco product sample receipt and tobacco use in youth and adults in the PATH Study, 2014-2016.Preventive medicine · 2020Article
- Tobacco Industry Marketing Exposure and Commercial Tobacco Product Use Disparities among American Indians and Alaska Natives.Substance use & misuse · 2020Article
- Association of Alternative Tobacco Product Initiation With Ownership of Tobacco Promotional Materials Among Adolescents and Young Adults.JAMA network open · 2019Article
- Evaluating receipt of and inability to discontinue tobacco industry direct mail.Tobacco control · 2018Article
- Adolescent tobacco coupon receipt, vulnerability characteristics and subsequent tobacco use: analysis of PATH Study, Waves 1 and 2.Tobacco control · 2018Article
- Sources and Number of Coupons for Cigarettes and Snus Received by a Cohort of Young Adults.American journal of health promotion : AJHP · 2018Article
- Historical declines and disparities in cigarette coupon saving among adolescents in the United States, 1997-2013.Preventive medicine · 2017Article
- "Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies.Tobacco control · 2016Article
- The associations between exposure to tobacco coupons and predictors of smoking behaviours among US youth.Tobacco control · 2016Article
- Tobacco industry direct mail receipt and coupon use among young adult smokers.Preventive medicine · 2015Article
- Frequency and characteristics associated with exposure to tobacco direct mail marketing and its prospective effect on smoking behaviors among young adults from the US Midwest.American journal of public health · 2014Article
Corrections and comments
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Authors and funding
2 authors at 1 institution in 1 country.
Funding
Abstract
introductionWe assessed the characteristics of adolescents and young adults who received tobacco direct mail materials and the association of receiving these materials with subsequent smoking behaviors.
methodsAdolescents from the upper Midwest region of the United States were sampled through clustered random sampling in 2000 and surveyed every 6 months. Participants (n = 3546) were asked at baseline (October 2006-March 2007) whether they had received direct mail materials from tobacco companies during the previous 6 months. Smoking behaviors were assessed 6 months later (April-September 2007). We assessed associations between demographics and receiving tobacco direct mail materials at baseline and the association of receiving these materials with smoking behaviors at follow-up, stratified by baseline smoking status.
resultsOverall, 5.2% of nonsmokers and 23.9% of current smokers in our sample received tobacco direct mail materials during the past 6 months (2.6% and 17.1% among nonsmokers and smokers <18 years old, respectively; p < .05). Participants who were older and living with smokers were more likely to receive these materials (p < .05). Baseline nonsmokers who received these materials smoked more cigarettes during the previous 30 days at follow-up (p < .05); baseline current smokers who received these materials were less likely than those who did not to reduce the number of cigarettes smoked during the past 30 days at follow up (p < .05).
conclusionsThose younger than 18 years old (particularly smokers) in addition to older individuals in our regional sample were exposed to tobacco direct mail marketing. Exposure to this market strategy is associated with faster escalation of cigarette consumption among nonsmokers and lower likelihood of smoking reduction among smokers in this adolescent and young adult sample.
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