Evidence map›Paper›PMID 24335339›Full record

ArticleTobacco control2014

Towards a greater understanding of the illicit tobacco trade in Europe: a review of the PMI funded 'Project Star' report.

Anna B Gilmore, Andy Rowell, Silvano Gallus, Alessandra Lugo, Luk Joossens, Michelle Sims

Open access · hybridAbstract read
In one paragraph

Article in Tobacco control, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 38 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
38citing papers in PubMed, 1 pooled it
4.2field-weighted citation impact, top 5% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

38 citing papers in PubMed, 1 synthesis or guideline pooled it, 78 citations in OpenAlex.

  1. Pooled it
  2. Trial
  3. Review
  4. A Systematic Investigation of Tobacco Industry Sourced Data Relating to Illicit Tobacco Trade Featured in Pakistan's Media Coverage (2015-2020).Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024
    Article
  5. Article
  6. Article
  7. Estimating the Size of Illicit Tobacco Market in Lithuania: Results from the Discarded Pack Collection Method.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023
    Article
  8. Perceptions of Illicit Tobacco Sources Following a Proposed Reduction in Tobacco Availability: A Qualitative Analysis of New Zealanders Who Smoke.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023
    Article
  9. Article
  10. Article
  11. Article
  12. Illicit Tobacco in Lithuania: A Cross-Sectional Survey.International journal of environmental research and public health · 2020
    Article
  13. Estimating the Magnitude of Illicit Cigarette Trade in Bangladesh: Protocol for a Mixed-Methods Study.International journal of environmental research and public health · 2020
    Article
  14. Article
  15. Review
  16. Article
  17. Article
  18. Review
  19. Article
  20. Availability and Use of Cheap Tobacco in the United Kingdom 2002-2014: Findings From the International Tobacco Control Project.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2018
    Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors at 4 institutions in 3 countries.

Anna B GilmoreDepartment for Health and UK Centre for Tobacco and Alcohol Studies (UKCTAS), University of Bath, Claverton Down Road, Bath, UK.
Andy RowellDepartment for Health and UK Centre for Tobacco and Alcohol Studies (UKCTAS), University of Bath, Claverton Down Road, Bath, UK.
Silvano GallusDepartment of Epidemiology, IRCCS-Istituto di Ricerche Farmacologiche Mario Negri, Milan, Italy.
Alessandra LugoDepartment of Epidemiology, IRCCS-Istituto di Ricerche Farmacologiche Mario Negri, Milan, Italy.
Luk JoossensAssociation of the European Cancer Leagues and Foundation Against Cancer, Brussels, Belgium.
Michelle SimsDepartment for Health and UK Centre for Tobacco and Alcohol Studies (UKCTAS), University of Bath, Claverton Down Road, Bath, UK.
UK Centre for Tobacco & Alcohol Studies · GBEuropean CanCer Organisation · BEIstituti di Ricovero e Cura a Carattere Scientifico · ITMario Negri Institute for Pharmacological Research · IT

Funding

Tobacco Companies, Global Governance and Public HealthR01CA160695 · NCI · UNIVERSITY OF BATH · PI GILMORE, ANNA B · 2011 to 2013
$1.3M
British Heart FoundationCancer Research UK 16481Medical Research Council MR/K023195/1NCI NIH HHS R01 CA160695NCI NIH HHS R01CA160695
6 · The paper itself

Abstract

backgroundFollowing a legal agreement with the European Union (EU), Philip Morris International (PMI) commissions a yearly report ('Project Star', PS) on the European illicit cigarette trade from KPMG, the global accountancy firm.

methodsReview of PS 2010 report. Comparison with data from independent sources including a 2010 pan-European survey (N=18,056).

findingsWithin PS, data covering all 27 EU countries are entered into a model. While the model itself seems appropriate, concerns are identified with the methodologies underlying the data inputs and thus their quality: there is little transparency over methodologies; interview data underestimate legal non-domestic product partly by failing to account for legal cross-border sales; illicit cigarette estimates rely on tobacco industry empty pack surveys which may overestimate illicit; and there is an over-reliance on data supplied by PMI with inadequate external validation. Thus, PMI sales data are validated using PMI smoking prevalence estimates, yet PMI is unable to provide sales (shipment) data for the Greek islands and its prevalence estimates differ grossly from independent data. Consequently, comparisons with independent data suggest PS will tend to overestimate illicit cigarette levels particularly where cross-border shopping is frequent (Austria, Finland, France) and in Western compared with Eastern European countries. The model also provides data on the nature of the illicit cigarette market independent of seizure data suggesting that almost a quarter of the illicit cigarette market in 2010 comprised PMI's own brands compared with just 5% counterfeited PMI brands; a finding hidden in PMI's public representation of the data.

conclusionsPS overestimates illicit cigarette levels in some European countries and suggests PMI's supply chain control is inadequate. Its publication serves the interests of PMI over those of the EU and its member states. PS requires greater transparency, external scrutiny and use of independent data.

Indexed as

CommerceCrimeData CollectionEuropeEuropean UnionHumansModels, TheoreticalPrevalenceSmokingTobacco IndustryTobacco ProductsIllegal Tobacco ProductsSurveillance and MonitoringTobacco Industry

Identifiers

PMID24335339
PMCPMC4078702
OpenAlexW2157146643

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.