Evidence map›Paper›PMID 23969628›Full record

ArticleHealth education research2014

'It's about the smoke, not the smoker': messages that motivate rural communities to support smoke-free policies.

Ganna Kostygina, Ellen J Hahn, Mary Kay Rayens

Open access · bronzeAbstract read
In one paragraph

Article in Health education research, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.

0numbers the graph read from it
0cells of the map it votes in
11citing papers in PubMed
1.2field-weighted citation impact, top 20% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

11 citing papers in PubMed, 22 citations in OpenAlex.

  1. Article
  2. Willingness to Oppose Smoking among Pregnant Women.International journal of environmental research and public health · 2021
    Article
  3. Review
  4. Article
  5. Article
  6. Review
  7. Review
  8. Identifying Community Perspectives for a Lung Cancer Screening Awareness Campaign in Appalachia Kentucky: The Terminate Lung Cancer (TLC) Study.Journal of cancer education : the official journal of the American Association for Cancer Education · 2017
    Article
  9. Recall and Effectiveness of Messages Promoting Smoke-Free Policies in Rural Communities.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2016
    Article
  10. Article
  11. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors at 1 institution in 1 country.

Ganna KostyginaCenter for Tobacco Control Research and Education, University of California San Francisco, San Francisco, CA, USA and Tobacco Policy Research Program, University of Kentucky College of Nursing, Lexington, KY, USA.
Ellen J Hahn
Mary Kay Rayens
University of Kentucky · US

Funding

An Intervention for Promoting Smoke-free Policy in Rural KentuckyR01HL086450 · NHLBI · UNIVERSITY OF KENTUCKY · PI HAHN, ELLEN J · 2007 to 2011
$3.4M
NHLBI NIH HHS 3R01HL086450-03S2NHLBI NIH HHS R01 HL086450
6 · The paper itself

Abstract

Rural residents are exposed to sophisticated tobacco advertising and tobacco growing represents an economic mainstay in many rural communities. There is a need for effective health messages to counter the pro-tobacco culture in these communities. To determine relevant cultural themes and key message features that affect receptivity to pro-health advertisements among rural residents, 11 exploratory focus groups and surveys with community advocates (N = 82) in three rural Kentucky counties were conducted. Participants reviewed and rated a collection of print media advertisements and branding materials used by rural communities to promote smoke-free policies. Findings reveal that negative emotional tone, loss framing, appeals to religiosity, and shifting focus away from smokers are effective strategies with rural audiences. Potential pitfalls were identified. Attacks on smokers may not be a useful strategy. Health risk messages reinforced beliefs of secondhand smoke harm but some argued that the messages needed to appeal to smokers and emphasize health hazards to smokers, rather than to non-smokers only. Messages describing ineffectiveness of smoking sections were understood but participants felt they were only relevant for restaurants and not all public spaces. Emphasis on religiosity and social norms shows promise as a culturally sensitive approach to promoting smoke-free environments in rural communities.

Indexed as

Health Knowledge, Attitudes, PracticeRural PopulationSmoke-Free PolicyAdultAgedCross-Sectional StudiesCultureFemaleFocus GroupsHealth EducationHumansKentuckyMaleMass MediaMiddle AgedMotivationTobacco Smoke Pollution

Identifiers

PMID23969628
PMCPMC3894665
OpenAlexW2135494906

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.