ArticleJMIR research protocols2013
Purposive facebook recruitment endows cost-effective nutrition education program evaluation.
Article in JMIR research protocols, 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 27 papers, 2 of them syntheses that pooled it.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
27 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Use of Facebook, Instagram, and Twitter for recruiting healthy participants in nutrition-, physical activity-, or obesity-related studies: a systematic review.The American journal of clinical nutrition · 2022Pooled it
- A systematic evaluation of digital nutrition promotion websites and apps for supporting parents to influence children's nutrition.The international journal of behavioral nutrition and physical activity · 2020Pooled it
- Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies.Journal of medical Internet research · 2018Trial
- Assessing the Reach and Engagement Effectiveness of Disseminating Food and Nutrition Information on Social Media Channels.Foods (Basel, Switzerland) · 2024Article
- A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment.BMC medical research methodology · 2020Article
- To end disease tomorrow, begin with trials today: Digital strategies for increased awareness of a clinical trials finder.Journal of clinical and translational science · 2019Article
- The Search for Consumers of Web-Based Raw DNA Interpretation Services: Using Social Media to Target Hard-to-Reach Populations.Journal of medical Internet research · 2019Article
- The Use of Web-Based Technologies in Health Research Participation: Qualitative Study of Consumer and Researcher Experiences.Journal of medical Internet research · 2018Article
- Recruiting Women to a Mobile Health Smoking Cessation Trial: Low- and No-Cost Strategies.JMIR research protocols · 2017Article
- Costs and Efficiency of Online and Offline Recruitment Methods: A Web-Based Cohort Study.Journal of medical Internet research · 2017Article
- Article
- A Comparison of Three Online Recruitment Strategies for Engaging Parents.Family relations · 2016Article
- A Comparison of Recruitment Methods for an mHealth Intervention Targeting Mothers: Lessons from the Growing Healthy Program.Journal of medical Internet research · 2016Article
- An Evaluation of Web- and Print-Based Methods to Attract People to a Physical Activity Intervention.JMIR research protocols · 2016Article
- Using Facebook for Health-related Research Study Recruitment and Program Delivery.Current opinion in psychology · 2016Article
- Recruiting for health, medical or psychosocial research using Facebook: Systematic review.Internet interventions · 2016Review
- Effective Strategies to Recruit Young Adults Into the TXT2BFiT mHealth Randomized Controlled Trial for Weight Gain Prevention.JMIR research protocols · 2015Article
- Telephone and Face-to-Face Interviews with Low-Income Males with Child Care Responsibilities Support Inclusion as a Target Audience in SNAP-Ed.Journal of community health · 2015Article
- How to Establish and Follow up a Large Prospective Cohort Study in the 21st Century--Lessons from UK COSMOS.PloS one · 2015Article
- Recruitment via the Internet and social networking sites: the 1989-1995 cohort of the Australian Longitudinal Study on Women's Health.Journal of medical Internet research · 2014Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundRecent legislation established a requirement for nutrition education in federal assistance programs to be evidence-based. Recruitment of low-income persons to participate and evaluate nutrition education activities can be challenging and costly. Facebook has been shown to be a cost-effective strategy to recruit this target audience to a nutrition program.
objectiveThe purpose of our study was to examine Facebook as a strategy to recruit participants, especially Supplemental Nutrition Assistance Program Education (SNAP-Ed) eligible persons, to view and evaluate an online nutrition education program intended to be offered as having some evidence base for SNAP-Ed programming.
methodsEnglish-speaking, low-income Pennsylvania residents, 18-55 years with key profile words (eg, Supplemental Nutrition Assistance Program, Food bank), responded to a Facebook ad inviting participation in either Eating Together as a Family is Worth It (WI) or Everyone Needs Folic Acid (FA). Participants completed an online survey on food-related behaviors, viewed a nutrition education program, and completed a program evaluation. Facebook set-up functions considered were costing action, daily spending cap, and population reach.
resultsRespondents for both WI and FA evaluations were similar; the majority were white, <40 years, overweight or obese body mass index, and not eating competent. A total of 807 Facebook users clicked on the WI ad with 73 unique site visitors and 47 of them completing the program evaluation (ie, 47/807, 5.8% of clickers and 47/73, 64% of site visitors completed the evaluation). Cost per completed evaluation was US $25.48; cost per low-income completer was US $39.92. Results were similar for the FA evaluation; 795 Facebook users clicked on the ad with 110 unique site visitors, and 73 completing the evaluation (ie, 73/795, 9.2% of ad clickers and 73/110, 66% of site visitors completed the evaluation). Cost per valid completed survey with program evaluation was US $18.88; cost per low-income completer was US $27.53.
conclusionsWith Facebook we successfully recruited low-income Pennsylvanians to online nutrition program evaluations. Benefits using Facebook as a recruitment strategy included real-time recruitment management with lower costs and more efficiency compared to previous data from traditional research recruitment strategies reported in the literature. Limitations prompted by repeated survey attempts need to be addressed to optimize this recruitment strategy.
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