ReviewPublic health nutrition2014
Eating for the better: a social marketing review (2000-2012).
Review in Public health nutrition, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 51 papers, 7 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
51 citing papers in PubMed, 7 syntheses or guidelines pooled it.
- Systematic Review of Social Marketing as a Behavior Change Agent in Salt Reduction.Global heart · 2025Pooled it
- Effectiveness of Prevention Interventions Using Social Marketing Methods on Behavioural Change in the General Population: A Systematic Review of the Literature.International journal of environmental research and public health · 2023Pooled it
- Increasing Seasonal Influenza Vaccination among University Students: A Systematic Review of Programs Using a Social Marketing Perspective.International journal of environmental research and public health · 2022Pooled it
- A systematic review of interventions to increase breakfast consumption: a socio-cognitive perspective.Public health nutrition · 2021Pooled it
- Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature.BMC public health · 2020Pooled it
- Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review.PLoS neglected tropical diseases · 2020Pooled it
- Promoting active travel to school: a systematic review (2010-2016).BMC public health · 2017Pooled it
- Trial
- Does additional support provided through e-mail or SMS in a Web-based Social Marketing program improve children's food consumption? A Randomized Controlled Trial.Nutrition journal · 2018Trial
- Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design.BMC public health · 2017Trial
- Nutrition Promotion for Children in Schools: A Content Analysis of Nutrition Marketing in Arizona School Cafeterias.Research square · 2026Article
- Assessing the integration of social marketing principles in ivory demand management interventions in China and Southeast Asia.Conservation biology : the journal of the Society for Conservation Biology · 2026Review
- Article
- Sexual health interventions with social marketing approach targeting young people: a scoping review.Health promotion international · 2024Article
- Core Principles and Practices for the Design, Implementation, and Evaluation of Social and Behavior Change for Nutrition in Low- and Middle-Income Contexts with Special Applications for Nutrition-Sensitive Agriculture.Current developments in nutrition · 2024Review
- Social marketing targeting healthy eating and physical activity in young adult university students: A scoping review.Heliyon · 2024Article
- Evaluation of the population-level impacts of the LiveLighter® obesity prevention campaign from 2012 to 2019 based on serial cross-sectional surveys.BMC public health · 2024Article
- Review
- California's Supplemental Nutrition Assistance Program-Education (SNAP-Ed)Public health nutrition · 2023Article
- Understanding the system dynamics of obesity-related behaviours in 10- to 14-year-old adolescents in Amsterdam from a multi-actor perspective.Frontiers in public health · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveThe present study sought to identify both the ingredients for success and the potential impediments to social marketing effectiveness for healthy eating behaviour, focusing on studies conducted over the last 10 years.
designA comprehensive literature review was undertaken examining seventeen databases to identify studies reporting the use of social marketing to address healthy eating. Thirty-four empirical studies were analysed to examine the effectiveness of social marketing interventions to improve healthy eating behaviour using Andreasen's (2002) social marketing benchmark criteria. Statistical analysis was undertaken to quantitatively evaluate whether effectiveness varied between study categories (subsets).
settingHealthy eating empirical studies published from 2000 onwards. SUBJECTS: Empirical studies that self-identified as social marketing.
resultsSixteen social marketing studies (subset 1) were identified in the review. These were systematic studies which sought to change behaviour through tailored solutions (e.g. use of marketing tools beyond communication was clearly evident) that delivered value to the target audience. For these sixteen studies, the mean number of criteria identified was five. Six studies met all six criteria. Positive change to healthy eating behaviour was found in fourteen of sixteen studies. The sixteen studies that met the definition of social marketing used significantly more of Andreasen's (2002) criteria and were more effective in achieving behavioural change than the eighteen studies in subset 2.
conclusionsSocial marketing is an involved process and it is important that studies identifying as social marketing adopt social marketing benchmark criteria. Social marketing when employed to its full extent offers the potential to change healthy eating.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.