ArticleJournal of women's health (2002)2013
Increasing tobacco quitline calls from pregnant african american women: the "one tiny reason to quit" social marketing campaign.
Article in Journal of women's health (2002), 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
11 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Targeted mass media interventions promoting healthy behaviours to reduce risk of non-communicable diseases in adult, ethnic minorities.The Cochrane database of systematic reviews · 2017Pooled it
- A Scoping Review of Interventions for Tobacco Cessation Among African American Individuals.Current addiction reports · 2025Review
- Appeal of Tobacco Quitline Services Among Low-Income Smokers.Preventing chronic disease · 2023Article
- Informing women about the risks of exposing babies to tobacco smoke: outreach and education efforts using Facebook "boost posts".Translational behavioral medicine · 2022Review
- Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature.Tobacco induced diseases · 2019Review
- Evaluation of a federally funded mass media campaign and smoking cessation in pregnant women: a population-based study in three states.BMJ open · 2017Observational
- Estimating the Potential Impact of Tobacco Control Policies on Adverse Maternal and Child Health Outcomes in the United States Using the SimSmoke Tobacco Control Policy Simulation Model.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2016Article
- Substance Use in the Perinatal Period.Current psychiatry reports · 2015Review
- The African American Women and Mass Media (AAMM) campaign in Georgia: quantifying community response to a CDC pilot campaign.Cancer causes & control : CCC · 2015Article
- The impact of a state-sponsored mass media campaign on use of telephone quitline and web-based cessation services.Preventing chronic disease · 2014Article
- Increasing tobacco quitline calls from pregnant african american women: the "one tiny reason to quit" social marketing campaign.Journal of women's health (2002) · 2013Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors.
Funding
Abstract
introductionPregnant African American women are at disproportionately high risk of premature birth and infant mortality, outcomes associated with cigarette smoking. Telephone-based, individual smoking cessation counseling has been shown to result in successful quit attempts in the general population and among pregnant women, but "quitlines" are underutilized. A social marketing campaign called One Tiny Reason to Quit (OTRTQ) promoted calling a quitline (1-800-QUIT-NOW) to pregnant, African American women in Richmond, Virginia, in 2009 and was replicated there 2 years later.
methodsThe campaign disseminated messages via radio, interior bus ads, posters, newspaper ads, and billboards. Trained volunteers also delivered messages face-to-face and distributed branded give-away reminder items. The number of calls made from pregnant women in the Richmond area during summer 2009 was contrasted with (a) the number of calls during the seasons immediately before and after the campaign, and (b) the number of calls the previous summer. The replication used the same evaluation design.
resultsThere were statistically significant spikes in calls from pregnant women during both campaign waves for both types of contrasts. A higher proportion of the calls from pregnant women were from African Americans during the campaign.
conclusionA multimodal quitline promotion like OTRTQ should be considered for geographic areas with sizable African American populations and high rates of infant mortality.
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Registered trials
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