Trial reportThe Journal of neuroscience : the official journal of the Society for Neuroscience2013
Content matters: neuroimaging investigation of brain and behavioral impact of televised anti-tobacco public service announcements.
Trial report in The Journal of neuroscience : the official journal of the Society for Neuroscience, 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT04279483 (Geo Smoking Study and Neural and Geospatial Examination of Smokers' Exposure to Retail Environments), which is not on this map. Cited by 48 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Geo Smoking Study and Neural and Geospatial Examination of Smokers' Exposure to Retail Environments
Who cites it
48 citing papers in PubMed.
- Emotional salience of the image component facilitates recall of the text of cigarette warning labels.European journal of public health · 2019Trial
- Characterizing the Objective Features of Vaping Prevention Video Ads: A Content Analysis.American journal of preventive medicine · 2026Article
- Attentional, Affective, and Cognitive Responses to the Food and Drug Administration's "The Real Cost" Youth Cigarette and E-Cigarette Prevention Campaigns Among Young Adults.American journal of preventive medicine · 2026Article
- The role of dorsal anterior cingulate cortex in dynamic attitude changes in naturalistic settings.Communications biology · 2026Article
- Intersubject correlations in reward and mentalizing brain circuits separately predict persuasiveness of two types of ISIS video propaganda.Scientific reports · 2024Article
- Effects of emotional arousal on the neural impact and behavioral efficacy of cigarette graphic warning labels.Addiction (Abingdon, England) · 2023Observational
- Brain system integration and message consistent health behavior change.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2022Article
- The neurobiology of drug addiction: cross-species insights into the dysfunction and recovery of the prefrontal cortex.Neuropsychopharmacology : official publication of the American College of Neuropsychopharmacology · 2022Review
- How Does the Implicit Awareness of Consumers Influence the Effectiveness of Public Service Announcements? A Functional Near-Infrared Spectroscopy Study.Frontiers in psychology · 2022Article
- Social networks and neural receptivity to persuasive health messages.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2021Article
- Drinking and responses to antidrinking messages among young adults: An fMRI study.Addiction biology · 2021Article
- Harnessing Neuroimaging to Reduce Socioeconomic Disparities in Chronic Disease: A Conceptual Framework for Improving Health Messaging.Frontiers in human neuroscience · 2021Article
- Neural Mechanisms of Attitude Change Toward Stigmatized Individuals: Temporoparietal Junction Activity Predicts Bias Reduction.Mindfulness · 2020Article
- Message-Elicited Brain Response Moderates the Relationship Between Opportunities for Exposure to Anti-Smoking Messages and Message Recall.The Journal of communication · 2019Article
- Brain activity during traditional textbook and audiovisual-3D learning.Brain and behavior · 2019Article
- Brain Activity Tracks Population Information Sharing by Capturing Consensus Judgments of Value.Cerebral cortex (New York, N.Y. : 1991) · 2019Article
- Promoting adolescent health: insights from developmental and communication neuroscience.Behavioural public policy · 2019Article
- Adolescents' Neural Response to Tobacco Prevention Messages and Sharing Engagement.American journal of preventive medicine · 2019Article
- Time-evolving dynamics in brain networks forecast responses to health messaging.Network neuroscience (Cambridge, Mass.) · 2019Article
- Connectivity between visual and auditory cortices mediates the influence of argument strength on the effectiveness of smoking-cessation videos among smokers low in sensation seeking.Psychology research and behavior management · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
10 authors.
Funding
Abstract
Televised public service announcements are video ads that are a key component of public health campaigns against smoking. Understanding the neurophysiological correlates of anti-tobacco ads is an important step toward novel objective methods of their evaluation and design. In the present study, we used functional magnetic resonance imaging (fMRI) to investigate the brain and behavioral effects of the interaction between content ("argument strength," AS) and format ("message sensation value," MSV) of anti-smoking ads in humans. Seventy-one nontreatment-seeking smokers viewed a sequence of 16 high or 16 low AS ads during an fMRI scan. Dependent variables were brain fMRI signal, the immediate recall of the ads, the immediate change in intentions to quit smoking, and the urine levels of a major nicotine metabolite cotinine at a 1 month follow-up. Whole-brain ANOVA revealed that AS and MSV interacted in the inferior frontal, inferior parietal, and fusiform gyri; the precuneus; and the dorsomedial prefrontal cortex (dMPFC). Regression analysis showed that the activation in the dMPFC predicted the urine cotinine levels 1 month later. These results characterize the key brain regions engaged in the processing of persuasive communications and suggest that brain fMRI response to anti-smoking ads could predict subsequent smoking severity in nontreatment-seeking smokers. Our findings demonstrate the importance of the quality of content for objective ad outcomes and suggest that fMRI investigation may aid the prerelease evaluation of televised public health ads.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.