Evidence map›Paper›PMID 23398328›Full record

ArticleAlcoholism, clinical and experimental research2013

Brand-specific consumption of alcohol among underage youth in the United States.

Michael Siegel, William DeJong, Timothy S Naimi, Erin K Fortunato, Alison B Albers, Timothy Heeren, David L Rosenbloom, Craig Ross, Joshua Ostroff, Sergei Rodkin and 6 more

Abstract read
In one paragraph

Article in Alcoholism, clinical and experimental research, 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 42 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
42citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

42 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
  2. Adolescents' perceptions of alcohol portrayals in the media and their impact on cognitions and behaviors.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2023
    Article
  3. Article
  4. Article
  5. Natural Observation of Alcohol Price and Promotions at Bars: Implications for Alcohol Misuse Prevention.Health education & behavior : the official publication of the Society for Public Health Education · 2022
    Observational
  6. Article
  7. Company-Specific Revenues From Underage Drinking.Journal of studies on alcohol and drugs · 2021
    Article
  8. Price of Four Loko in Large U.S. Cities, 2018.Alcoholism, clinical and experimental research · 2019
    Article
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  10. Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

16 authors.

Michael SiegelDepartment of Community Health Sciences, Boston University School of Public Health, Boston, MA 02118, USA. mbsiegel@bu.edu
William DeJong
Timothy S Naimi
Erin K Fortunato
Alison B Albers
Timothy Heeren
David L Rosenbloom
Craig Ross
Joshua Ostroff
Sergei Rodkin
Charles King
Dina L G Borzekowski
Rajiv N Rimal
Alisa A Padon
Raimee H Eck
David H Jernigan

Funding

Alcohol Brand Research Among Underage DrinkersR01AA020309 · NIAAA · JOHNS HOPKINS UNIVERSITY · PI JERNIGAN, DAVID, SIEGEL, MICHAEL B · 2011 to 2014
$2.5M
BURPPE:BU Reproductive, Perinatal, and Pediatric Epidemiology Training ProgramT32HD052458 · NICHD · BOSTON UNIVERSITY MEDICAL CAMPUS · PI WERLER, MARTHA M. · 2007 to 2016
$2.0M
NIAAA NIH HHS R01 AA020309NIAAA NIH HHS R01-AA020309-01NICHD NIH HHS T32 HD052458
6 · The paper itself

Abstract

backgroundLittle is known about brand-specific alcohol consumption among underage youth, as existing information is collected at the level of alcoholic beverage type. This study identifies the alcohol brands consumed by a nationally representative sample of underage youth in the United States.

methodsWe obtained a national sample of 1,032 underage youth, aged 13 to 20, using a pre-recruited Internet panel maintained by Knowledge Networks. Youth aged 18 to 20 were recruited directly from the panel via email invitation. Teens aged 13 to 17 were identified by asking adult panelists to identify a member of their household. The survey assessed the past 30-day consumption of 898 brands of alcohol among 16 alcoholic beverage types, including the frequency and amount of each brand consumed in the past 30 days. Market share for a given brand was calculated by dividing the total number of drinks for that brand in the past 30 days across the entire sample by the total number of drinks for all identified brands.

resultsThe alcohol brands with highest prevalence of past 30-day consumption were Bud Light (27.9%, 95% confidence interval [CI] 23.3 to 32.4%), Smirnoff malt beverages (17.0%, 95% CI 12.9 to 21.1%), and Budweiser (14.6%, 95% CI 11.0 to 18.3%). Brand market share was concentrated in a relatively small number of brands, with the top 25 brands accounting for nearly half of all market shares.

conclusionsUnderage youth alcohol consumption, although spread out over several alcoholic beverage types, is concentrated among a relatively small number of alcohol brands. This finding has important implications for alcohol research, practice, and policy.

Indexed as

AdolescentAge FactorsAlcohol DrinkingAlcoholic BeveragesData CollectionFemaleHumansMaleMarketingUnited StatesYoung AdultAlcoholBrandSurveillanceUnderage DrinkingYouth

Identifiers

PMID23398328
PMCPMC3655157

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.