ArticleJournal of medical Internet research2013
Queer as F**k: reaching and engaging gay men in sexual health promotion through social networking sites.
Article in Journal of medical Internet research, 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 38 papers, 1 of them a synthesis that pooled it.
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Who cites it
38 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Social Media and HIV: A Systematic Review of Uses of Social Media in HIV Communication.Journal of medical Internet research · 2015Pooled it
- The Tobacco Status Project (TSP): Study protocol for a randomized controlled trial of a Facebook smoking cessation intervention for young adults.BMC public health · 2015Trial
- Click "like" to change your behavior: a mixed methods study of college students' exposure to and engagement with Facebook content designed for weight loss.Journal of medical Internet research · 2014Trial
- Health Information Access Behaviors by Sexual Orientation: A Secondary Data Analysis of the National Health Interview Survey.Journal of homosexuality · 2026Article
- Community-Based Participatory Research Approach for Social Media Health Promotion and Youth Engagement.Child & youth services · 2025Article
- Evaluating Reaction Videos of Young People Watching Edutainment Media (MTV Shuga): Qualitative Observational Study.JMIR formative research · 2025Observational
- Promoting Comprehensive Sexuality Education in Pakistan Using a Cocreated Social Media Intervention: Development and Pilot Testing Study.JMIR formative research · 2024Article
- Empowering Young Women: A Qualitative Co-Design Study of a Social Media Health Promotion Programme.Nutrients · 2024Article
- Investigating the feasibility and acceptability of using Instagram to engage post-graduate students in a mass communication social media-based health intervention, #WeeStepsToHealth.Pilot and feasibility studies · 2022Article
- Understanding how young African adults interact with peer-generated sexual health information on Facebook and uncovering strategies for successful organic engagement.BMC public health · 2021Article
- A systematic review of the engagement with social media-delivered interventions for improving health outcomes among sexual and gender minorities.Internet interventions · 2021Review
- Sexual Health Information Sources, Needs, and Preferences of Young Adult Sexual Minority Cisgender Women and Non-Binary Individuals Assigned Female at Birth.Sexuality research & social policy : journal of NSRC : SR & SP · 2021Article
- Peer-to-Peer Sharing of Social Media Messages on Sexual Health in a School-Based Intervention: Opportunities and Challenges Identified in the STASH Feasibility Trial.Journal of medical Internet research · 2021Article
- A review of social media analytic tools and their applications to evaluate activity and engagement in online sexual health interventions.Preventive medicine reports · 2020Review
- Development of a social media-based intervention targeting tobacco use and heavy episodic drinking in young adults.Addiction science & clinical practice · 2019Article
- Preliminary Impact of the weCare Social Media Intervention to Support Health for Young Men Who Have Sex with Men and Transgender Women with HIV.AIDS patient care and STDs · 2018Article
- Juicy June: a mass-participation snack-swap challenge-results from a mixed methods feasibility study.Pilot and feasibility studies · 2018Article
- Using Facebook to Recruit Young Australian Men Into a Cross-Sectional Human Papillomavirus Study.Journal of medical Internet research · 2017Article
- Understanding Health Information Seeking on the Internet Among Sexual Minority People: Cross-Sectional Analysis From the Health Information National Trends Survey.JMIR public health and surveillance · 2017Article
- Social Skills Training for Adolescents With Autism Spectrum Disorder Using Facebook (Project Rex Connect): A Survey Study.JMIR mental health · 2017Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
10 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundA growing number of health promotion interventions are taking advantage of the popularity and interactivity of new social media platforms to foster and engage communities for health promotion. However, few health promotion interventions using social networking sites (SNS) have been rigorously evaluated. "Queer as F**k"(QAF) began as pilot project in 2010 to deliver sexual health promotion via short "webisodes" on SNS to gay men. Now in its fifth season, QAF is among the few published examples internationally to demonstrate the sexual health promotion potential of SNS.
objectiveThe objective of this evaluation is to assess reach, interactivity, and engagement generated by QAF to inform future health interventions and evaluations using SNS.
methodsWe undertook a mixed method process evaluation using an uncontrolled longitudinal study design that compared multiple measurements over time to assess changes in reach and engagement. We adapted evaluation methods from the health promotion, information systems, and creative spheres. We incorporated online usage statistics, interviews informed by user diary-scrapbooks, and user focus groups to assess intervention reach and engagement.
resultsDuring Series 1-3 (April 2010 to April 2011), 32 webisodes were posted on the QAF Facebook and YouTube pages. These webisodes attracted over 30,000 views; ranging from 124-3092 views per individual episode. By April 2011, the QAF Facebook page had 2929 predominantly male fans. Interview and focus group participants supported the balance of education and entertainment. They endorsed the narrative "soap opera" format as an effective way to deliver sexual health messages in an engaging, informative, and accessible manner that encouraged online peer discussion of sexual health and promoted community engagement.
conclusionsQAF offers a successful example of exploiting the reach, interactivity, and engagement potential of SNS; findings from this process evaluation provide a model to inform the delivery and evaluation of future health promotion interventions on SNS.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.