Evidence map›Paper›PMID 23322313›Full record

SynthesisTobacco control2014

A systematic review of store audit methods for assessing tobacco marketing and products at the point of sale.

Joseph G L Lee, Lisa Henriksen, Allison E Myers, Amanda L Dauphinee, Kurt M Ribisl

Registry-linked trialAbstract readSystematic Review
In one paragraph

Synthesis in Tobacco control, 2014. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT04279483 (Geo Smoking Study and Neural and Geospatial Examination of Smokers' Exposure to Retail Environments), which is not on this map. Cited by 41 papers.

0numbers the graph read from it
0cells of the map it votes in
41citing papers in PubMed
9.5field-weighted citation impact, top 2% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

NCT04279483 nacompletednot on this mapstarted 2019, after this paper: background citation

Geo Smoking Study and Neural and Geospatial Examination of Smokers' Exposure to Retail Environments

TypeinterventionalSponsorAbramson Cancer Center at Penn MedicineRan2019 to 2024Enrolled343ConditionsSmoking, Tobacco, Smoking, Smoking, CigaretteArmsTobacco retailer, Non-tobacco retailer
3 · Its place in the literature

Who cites it

41 citing papers in PubMed, 60 citations in OpenAlex.

  1. Article
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  5. Article
  6. Review
  7. Article
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  12. Exploring the Point-of-Sale Among Vape Shops Across the United States: Audits Integrating a Mystery Shopper Approach.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021
    Article
  13. Article
  14. Article
  15. Article
  16. Article
  17. Article
  18. Share of Advertising Voice at the Point-of-Sale and Its Influence on At-Risk Students' Use of Alternative Tobacco Products.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019
    Article
  19. Observational
  20. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors at 2 institutions in 1 country.

Joseph G L LeeDepartment of Health Behavior, Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, , Chapel Hill, North Carolina, USA.
Lisa Henriksen
Allison E Myers
Amanda L Dauphinee
Kurt M Ribisl
University of North Carolina at Chapel Hill · USStanford University · US

Funding

Maximizing state & local policies to restrict tobacco marketing at point of saleU01CA154281 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI HENRIKSEN, LISA ANNE, LUKE, DOUGLAS A · 2011 to 2015
$6.3M
NCI NIH HHS U01 CA154281
6 · The paper itself

Abstract

objectiveOver four-fifths of reported expenditures for marketing tobacco products occur at the retail point of sale (POS). To date, no systematic review has synthesised the methods used for surveillance of POS marketing. This review sought to describe the audit objectives, methods and measures used to study retail tobacco environments.

methodsWe systematically searched 11 academic databases for papers indexed on or before 14 March 2012, identifying 2906 papers. Two coders independently reviewed each abstract or full text to identify papers with the following criteria: (1) data collectors visited and assessed (2) retail environments using (3) a data collection instrument for (4) tobacco products or marketing. We excluded papers where limited measures of products and/or marketing were incidental. Two abstractors independently coded included papers for research aims, locale, methods, measures used and measurement properties. We calculated descriptive statistics regarding the use of four P's of marketing (product, price, placement, promotion) and for measures of study design, sampling strategy and sample size.

resultsWe identified 88 store audit studies. Most studies focus on enumerating the number of signs or other promotions. Several strengths, particularly in sampling, are noted, but substantial improvements are indicated in the reporting of reliability, validity and audit procedures.

conclusionsAudits of POS tobacco marketing have made important contributions to understanding industry behaviour, the uses of marketing and resulting health behaviours. Increased emphasis on standardisation and the use of theory are needed in the field. We propose key components of audit methodology that should be routinely reported.

Indexed as

CommerceData CollectionMarketingResearch DesignTobacco IndustryTobacco ProductsTobacco UseHumansAdvertising and PromotionPriceSurveillance and monitoringTobacco industry

Identifiers

PMID23322313
PMCPMC3849332
OpenAlexW2158930500

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.